Web Content Specialist

**Position Details**:

- Position Information**Position Title**
- Web Content Specialist

**Department/Unit**
- Communications, Marketing & Creative Services

**Location**
- Halifax, Nova Scotia, Canada

**Posting Number**
- S208-23

**Employee Group**
- DPMG

**Position Type**
- Term

**Duration of Contract (if applicable)**
- 1 year

**Employment Type**
- Full Time

**Full-time Equivalency (FTE)**
- 1.0

**Salary**
- $56,685 - $75,834 per annum

**Classification**
- ADM-05

**Provisional Statement**

**About Dalhousie University**
- Dalhousie University is Atlantic Canada’s leading research-intensive university and a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our almost 21,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018.

**Job Summary**
- Communications, Marketing & Creative Services (CMC) supports Dalhousie University’s strategicpriorities by working with departments and units to tell the stories of the students, faculty, and staffwho make Dalhousie an extraordinary place.Reporting to the Marketing Manager, Web Content & Strategy, the Web Content Specialist is responsible for developing strategic web content to support the redevelopment of dal.ca, serving as a project manager when appropriate, advising/following web user experience (UX), information architecture (IA) and search engine optimization (SEO) best practices, and providing training and support to university stakeholders with respect to site planning, content writing, and web authoring.

**Key Responsibilities**
- Work to support web content strategy and migration from Adobe Experience Manager (AEM) Classic to Touch UI, including when required, working with university stakeholders to redevelop and rewrite web content.
- Conduct thorough reviews of existing public facing dal.ca webpages which reside on the AEM Classic content management system to quickly determine content needs in alignment with updated Dalhousie brand guidelines prior to migration to AEM Touch UI.
- Demonstrate initiative and leadership in creating relevant, responsive, timely and usability standard-compliant web content.
- Support the Marketing Manager, Web Content & Strategy to deliver a reimagined, redesigned and streamlined dal.ca that is journey-driven, accessible and responsive in reaching/servicing its target audience(s).
- Combine industry best practices and an in-depth understanding of usability and accessibility standards and practices; anticipate where the current online trends are moving and design accordingly in collaboration with the Marketing Manager, Web Content & Strategy and Associate Director of Digital Marketing Platforms.
- Deliver established site planning, web writing, content optimization, and CMS (AEM Touch UI) author training/best practice sessions to members of the university community through the Site Transition Program.

**Note**
Some evening and weekend work may be required.
The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work) as agreed by all parties based on operational requirements and university guidelines.
Dalhousie’s vaccine mandate has been suspended at this time, and employees no longer need to provide proof of full vaccination. However, health and safety risks to our community will continue to be monitored and a vaccine mandate may be reinstated if necessary.

**Required Qualifications**
- University degree in a related discipline (i.e. journalism, public relations, marketing) with three to five years of relevant experience (or equivalent combination of training and experience).
- Experience can include work for an organization, agency, and/or freelance assignments.
- Exceptional communication skills, including strong writing abilities, highly developed interpersonal, project management, client services and support, and leadership skills.
- Must be comfortable using tools and practices that enable data-informed decision-making including knowledge and experience in user experience, information architecture, search engine optimization, and accessibility.

**Assets**
- Experience with Adobe Experience Manager and basic understanding of HTML.
- Experience in training facilitation.

**Job Competencies**
Respect & Inclusion
- Adaptability
- Knowledge & Thinking Skills
- Communication
- Service

**Additional Information**
- Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program._

**Application Consideration**

**Diversity Statement**
- Posti