Marketing Specialist

If you take pride in being compassionate, honest, professional and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work - they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living.

We are searching Immediate/Urgent hire for a Marketing Specialist to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development, and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:
Comprehensive health and dental benefits plan (eligible immediately upon hire) including an Employee and Family Assistance Program
RRSP program (5% employer matching)
Vacation accrual (begins immediately) and travel insurance
Free onsite parking
Employee discounts on select apparel, fitness, and retail partners through our Perks Program
Access to continuing education and training through Shannex’s Centre of Excellence
Opportunities to be part of sector innovation and continuous improvement initiatives
Recognition and Rewards for service excellence and safety

About the Opportunity

If you are a digitally-savvy, enthusiastic storyteller and experienced copywriter who thrives in a fast-paced environment, this is the perfect fit for you. The Marketing Specialist is part of a dynamic team of professionals who collaborate to inspire meaningful engagement through the delivery of strategic and brand-aligned content. In addition to producing digital, television, radio and out-of-home advertising, the Brand Team provides marketing, communications, service excellence and sales support to retirement living campuses and long-term care communities across Nova Scotia, New Brunswick and Ontario. The Marketing Specialist is passionate about measuring the impact of every campaign while ensuring clarity of message and brand differentiation. The Marketing Specialist provides support for corporate sales and marketing initiatives, coordinates site advertising, contributes to content strategy and ensures content across digital and print media is current, consistent, and optimized.

**In this role, you will**:
Be the main point of contact and primary coordinator for all Retirement Living site advertising requests, writing copy and coordinating design for paid marketing initiatives
Provide marketing support by planning, producing, and distributing monthly communications, managing all marking and sales collateral to ensure current and ready for distribution
Provide support with marketing and sales events, ensuring a consistent and brand-aligned booth experience, coordinating merchandise and required materials
Create and update content to improve the digital journey for visitors to Retirement Living websites
Design, build and test digital journeys (including marketing automation use cases), tracking digital activity using dashboards including Google Analytics and Data Studio to improve the lead and resident experience

About You

In addition to placing high value on continuous improvement, collaboration, and accountability, you bring:
Degree/Diploma in Marketing, Digital Marketing, Journalism, Public Relations, Advertising and/or Digital Commerce.

Proficient in the use of Microsoft Office with prior experience in CRM/CMS, Google Analytics, SEO and Microsoft Forms.
At least two years' experience in similar role
Licenced driver and ability to travel occasionally

About Us

It all began in 1988 when our Founder, Joseph Shannon, purchased a single nursing home in his hometown of Sydney, Cape Breton. For more than three decades, Shannex has grown as a trusted provider of senior accommodations, services and care in Nova Scotia, New Brunswick, and Ontario. Our industry-leading services are inspired by residents and delivered by Parkland Retirement Living and Lifestyle Residences, Shannex Enhanced Care, Faubourg du Mascaret, Milestone Communities, and Care at Home team members who create an exceptional resident experience and a positive, fulfilling work environment where every voice matters.

Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.

Only those selected for an interview will be contacted.

Our company policy requires all employees be vaccinated against COVID-19