Sylvan Learning Marketing Director

**JOB TITLE**: Marketing Director

**DIVISION**: Learning Center

**REPORTS TO**: Center Director and Franchise Owner

**GENERAL SUMMARY**

Responsible for coordination and implementation of all the Sylvan marketing strategies, marketing communications, and public relations activities, both external and internal. Directs the efforts of the marketing, and coordinates at the strategic and tactical levels with the other functions of Sylvan Learning Centre.

**ESSENTIAL JOB FUNCTIONS**

The position reports to the Executive Director and works closely with the Centre Directors. As a successful Marketing Coordinator, you will assist the Centre Director by managing the local marketing activities in the designated communities. You will establish and maintain collaborative relationships with local businesses, community organizations, teachers, educational specialists and other school administrators and parent/teacher organizations. You will utilize the marketing resources available through COMPASS, IMPACT, Salesforce Marketing Cloud and MARC. In addition, you will manage the digital presence of Sylvan Learning Calgary; you will always promote and maintain the integrity of the Sylvan brand.
- Responsible for creating and implementing comprehensive marketing, communications and public relations program that will enhance Sylvan's image and position within the community.
- Ensure articulation of Sylvan's desired image and position, assure consistent communication of image by utilizing only Sylvan Learning Inc. approved logo's and marketing materials.
- Develop, maintain and oversee effective tracking of marketing efforts to prove validity of campaigns.
- Participate in weekly management calls and monthly in-person training.
- Act as Sylvan's representative within the community, promoting messaging that is coordinated with National marketing campaigns.
- Co-ordinate marketing responsibilities with the Centre Director to ensure that families receive excellence of customer service at the Centre level.

**KNOWLEDGE REQUIRED**
- Four-year degree preferred; having a Marketing / Business Degree is an asset
- Experience using social media (Facebook, Instagram, TikTok, Twitter, etc.); having a portfolio to showcase previous work is an asset

**SKILLS AND ABILITIES REQUIRED**
- Excellent verbal and written communication skills
- Leadership abilities and project management skills
- Proof of strategic thinking skills; Analyzing data and metrics to help determine the success of your efforts; Problem-solving skills
- Adaptability to quickly pivot marketing plans to meet changing consumer demands, increased competition, new technologies, and a rapidly changing economy
- Creativity and the ability to think outside the box, developing novel marketing campaigns and brand messaging that enable the organization to stand out from the competition
- Strong organizational skills; Proven ability to manage multiple tasks and be flexible
- Proven ability to communicate effectively in writing; Ability to proofread and edit copy
- Ability to work collaboratively; Strong team player
- Ability to work a flexible schedule, including evenings and weekends

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be a complete list of all job responsibilities or skills, knowledge and abilities required.

**Job Type**: Part-time

Pay: $22.00-$25.00 per hour

**Benefits**:

- On-site parking

Application question(s):

- Do you drive and reliably have access to a vehicle?
- How long of a drive is it for you to get to this location?

**Experience**:

- Marketing: 1 year (required)

Work Location: Hybrid remote in Calgary, AB