Director, Marketing

**Job Description**:
**About the Department of University Marketing**:
As part of The Office of University Advancement, Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal’s reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royal’s institutional priorities, assisting with increasing the institution's profile and reputation, and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership, mutual goals, adapting to evolving needs and telling Mount Royal’s story.

**About the Role**:
At Mount Royal University, marketing isn’t only about promoting programs, it's about shaping perceptions, driving conversations and inspiring connections. We're looking for a strategic and imaginative Director of Marketing to join our leadership team. Reporting to the Associate Vice-President of Marketing and Communications and working in collaboration with the Director of Communications, you will be focused on amplifying the University’s brand and enhancing its reputation.

Our brand promise, Grow Beyond, is more than a tagline — it’s a bold declaration of who we are and where we’re headed. It reflects MRU’s commitment to helping students expand their potential, push past expectations and step confidently into their futures. This mindset extends beyond students, empowering faculty who shape future leaders, researchers who push the boundaries of knowledge and staff who create environments where our community thrives.

As the Director of Marketing, you'll lead a team of strategists, designers and content creators, responsible for shaping the University's visual identity, developing innovative campaigns and driving marketing strategies that resonate locally, nationally and internationally.

**Responsibilities**:

- **Team Leadership** (30%): Guide, mentor and inspire the Marketing team, fostering innovation and a commitment to excellence, while also providing collaborative support to the Communications team.
- **Strategy Development** (30%): Collaborate to create and execute comprehensive marketing strategies aligned with institutional goals and measurable outcomes.
- **Brand Management** (20%): Serve as a steward of the Mount Royal brand, ensuring consistency and impact across all media and platforms.
- **Campaign Management** (20%): Delegate and oversee the creation and execution of compelling marketing and advertising campaigns that uphold and enhance the University's brand.

**What we're looking for**:
**Leadership**
You are an authentic leader who motivates people not just by direction, but by inspiration and positive example. You know how to instinctively foster a collaborative, creative environment, encouraging your team to innovate, explore new technologies and challenge traditional ideas while ensuring alignment with the University's core values and strategic objectives.

**Creative thinking**
Innovation is at your core. You have a proven ability to think outside conventional boundaries, developing imaginative, yet practical solutions to complex marketing challenges. You consistently deliver impactful campaigns that differentiate and position Mount Royal effectively in a competitive landscape, creatively using resources to maximize outcomes and elevate our brand.

**Organizational collaboration**
You excel at building strong, trust-based relationships across diverse stakeholder groups. You can navigate complex organizational structures with diplomacy, influencing decisions through effective communication and strategic vision. You understand the power of collaboration and how collective effort drives sustainable institutional success.

***Qualifications**:

- Bachelor’s degree required; Master’s degree in Marketing, Business, Communications, or related field considered an asset.
- Minimum 10 years of progressive marketing and leadership experience.
- Demonstrated expertise in brand strategy, campaign management, creative direction and integrated marketing practices.
- Excellent analytical skills, with the ability to identify, measure, adapt and enhance marketing initiatives based on clear key performance indicators.
- Proven ability to manage and inspire teams, driving engagement and high performance.
- Detail oriented, organized and self-motivated

**Salary**: $109,020.00 - $129,733.00

**Closing Date**:May 4, 2025

**A cover letter and resume should be submitted in one.pdf document. Please title your.pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).