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Manager, Communications
2 weeks ago
**Job Title**: Manager, Communications & Media Relations
**Reporting To**: Senior Manager, Communications
**Purpose**: To increase the visibility, trust, and public engagement of the BC Parks Foundation through strategic media relations and multimedia storytelling that drives earned coverage, builds reputation, and sparks action.
**Overview**:
BC Parks Foundation (BCPF) is the official charitable partner and conservation financing mechanism to British Columbia’s world-class system of parks and Indigenous protected areas. Our role is to build a diverse and active community of support. Our mission is to create the greatest system of parks and Indigenous protected areas in the world.
**We Are**:
- A charitable, purpose-driven organization passionate about enjoying and protecting nature in British Columbia.
- People who value spark, respect with caring, reciprocity, and greatness.
- A warm, positive, hard-working team who operate in a spirit of gratitude and celebration.
- Connected to a wide variety of community groups, First Nations, businesses, governments and other partners.
**You Are**:
- A natural storyteller with journalism or media experience who knows how to create and pitch a great story.
- Charismatic, with a voice and personality that draws people in, whether on the page, or online.
- Strategic and analytical: you use data to test, refine, and amplify what works.
- Agile across media platforms from legacy broadcast to TikTok trends, with a strong understanding of how media intersects with digital engagement, brand reputation, and public trust.
- Adept at navigating fast-paced news cycles and social trends with strategy and agility.
- Relationship-driven, with a strong media network and the ability to work with people to boost results.
- Comfortable working in a fast-paced, high-autonomy environment where you set and deliver on bold goals.
- Passionate about conservation and outdoor recreation and eager to help more people care, act, and share.
**Role Summary**:
The Manager, Communications & Media Relations plays a central role in raising the visibility, trust, and impact of BCPF through storytelling, earned media, and cross-platform content that connects with diverse audiences.
**Responsibilities**
- Lead development and execution of proactive media content to position BCPF as a trusted and visible voice in outdoor recreation and conservation.
- Build and manage strong relationships with journalists and producers across local, national, and sector-specific outlets.
- Identify and nurture relationships with influencers, media partners, and aligned organizations to amplify BCPF’s voice through cross-promotion, co-branded stories, or collaborative campaigns.
- Identify, shape, and pitch compelling stories that earn coverage and spark public interest and engagement.
- Monitor news cycles and social trends to position BCPF in timely and relevant conversations.
- Develop fresh, resonant content angles across traditional and digital channels that cut through attention fatigue.
- Work with teams across BCPF to translate initiatives into media-worthy and viral-ready stories that advance organizational goals.
- Produce multimedia press materials and assets that blend editorial storytelling with visual and social appeal for broad distribution.
**Requirements**:
- 3+ years of experience in journalism, media relations, strategic communications, or related fields.
- Proven track record of securing high-impact earned media coverage across local and national outlets.
- Experience building and managing strong relationships with journalists, editors, influencers, and media partners.
- Excellent writing, pitching, and editorial content production skills, including press materials, opinion pieces, and digital features.
- Familiarity with media monitoring, performance analytics, and metrics-driven storytelling.
**Commitment to Equity**:
BC Parks Foundation is committed to a diverse and inclusive workforce
- Those identifying as being part of groups which are underrepresented or facing barriers to the labour market are encouraged to apply
**Work Environment**:
- This is a full-time permanent position
- The position will work a hybrid schedule of at least 2 days per week in office, depending on operational needs or as workflows dictate
