Director, Digital Media

Req Id: 425971

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have - making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be part of the team that brings the right balance of consistency and creativity to one of the most recognized and valuable brands in Canada. There are many disciplines in this team, all focused on enhancing brand reputation and performance through market knowledge, advertising excellence, sponsorships, national events, sponsorships and digital media strategy and execution. You’ll work collaboratively with business units across the organization to ensure all customer facing activity is consistent with guiding principles of the Bell brand.

At Bell, your talent and unique abilities will be developed and challenged, creating customer experiences that set us apart in digital connections and next generation services.

**Summary**:
The Director, Digital Media & AdTech is a critical leadership role responsible for driving Bell's digital acquisition strategy and maximizing return on $60M+ in ad spend (ROAS) across all digital channels for brands that include Bell, Bell Media, Virgin Plus and Lucky Mobile. This role involves leading the development and execution of digital media campaigns, building strong relationships with key media vendors and marketing partners, and identifying and implementing innovative AdTech solutions to achieve business objectives. The Director will lead a team of focused digital media professionals on optimizing digital media spend, enhancing audience segmentation & targeting, and leveraging AI to improve marketing effectiveness and efficiency.

**Key Responsibilities**:
**Strategic Leadership & Vision**:

- Lead Bell's digital acquisition media strategy, aligning with business goals and contributing to overall marketing and business objectives.
- Define the vision and implement AI and new technologies across the team, fostering a culture of innovation, collaboration, and continuous improvement.
- Define future-state technology and organization, identifying top priorities and a plan to implement them.
- Establish clear priorities and focus areas to maximize impact and resource utilization across all digital media channels (Paid Search, Paid Social, Programmatic, AdOps) & AdTech teams (Audience Strategy & MarTech).

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**Digital Media Performance & AdTech Innovation**:

- Drive innovation in marketing ad technology capabilities to improve digital marketing effectiveness and efficiency.
- Identify, evaluate, and implement new digital media capabilities and technologies within existing and emerging digital advertising platforms.
- Optimize digital media spend to maximize cross-channel ROAS and enable new optimization strategies to drive business results.
- Lead digital media teams to derive actionable insights that directly support business objectives for customer, marketing and digital analytics.
- Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes.

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**Collaboration & Partnership**:

- Build and maintain strong relationships with key partners (e.g. Google, Microsoft, Meta, etc.), positioning Bell as a leader in digital media and digital maturity.
- Collaborate with cross-functional teams to address marketing and business challenges through a Digital Media & AdTech lens.
- Develop a deep understanding of business and marketing needs, consulting with cross-functional teams to provide relevant Digital Media & AdTech solutions.

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**Team Development & Transformation**:

- Build a streamlined, integrated team across digital media, audiences, and AdTech that maximizes the use of technology, AI, data, and automation to maximize business outcomes.
- Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies and tactics.
- Transform and bring best-in-class practices and knowledge in tech, data, and analytics to the team, driving the use of AI.
- Develop talent through coaching, mentoring, and professional development opportunities.
- Enable operational activities (i.e., training/learning sessions, forums) to keep teams informed of the latest digital marketing trends and technological advancements.
- Implement continuous improvement processes to enhance marketing efficiency and effectiveness.

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**Operations & Miscella