Senior Director, Digital Media Growth and Monetization

Senior Director, Digital Media Growth and Monetization Join MLSE (Maple Leaf Sports & Entertainment Partnership) as a Senior Director to lead digital and social media strategy across all platforms, driving audience growth, fan engagement, brand visibility and digital revenue. Responsibilities Plan, develop and direct the digital and social media strategy to support marketing, revenue, and fan engagement objectives. Lead and manage the commercial performance of all digital content offerings, including advertising revenue, partnerships, and digital product monetization. Establish and maintain strategic relationships with major social and digital platforms (e.g., YouTube, Snapchat, Meta, TikTok, X), representing the organization in partnership discussions and maximizing commercial revenue outcomes. Monitor and assess changes in the digital ecosystem, providing analysis on their potential impact on reach, engagement, and business outcomes. Oversee and coordinate cross‑functional initiatives between Digital Media operations, content, marketing, strategy, partnerships, and creative teams to ensure aligned execution. Prepare and present regular performance reports on digital revenue streams, content performance, audience metrics and resource allocation to senior leadership. Identify and evaluate third‑party partnerships that enhance digital user experience, expand reach, improve operational efficiencies, or create new revenue opportunities. Lead monthly review processes for all social and digital channels, analyzing engagement data, advertising trends, inventory performance and campaign outcomes to inform strategic decisions. Provide leadership to digital and social media teams, ensuring effective workflow, collaboration and continuous improvement of digital marketing initiatives. Qualifications Bachelor’s degree in marketing, communications, business administration, digital media or related field. 7–10 years of progressive experience in digital marketing, social media strategy, advertising or related fields. Minimum 3–5 years of experience in a leadership or people‑management role, directing teams or major business units. Demonstrated experience developing and executing digital and social media strategies that drive measurable audience growth and revenue outcomes. Strong understanding of digital advertising, monetization models, paid media strategy and digital subscription/e‑commerce practices. Experience leading cross‑functional initiatives and collaborating with senior executive stakeholders. Excellent analytical capability, including experience using data to evaluate performance, inform strategy and optimize digital channels. Outstanding communication and presentation skills, with the ability to influence internal and external partners. Additional Information This role will be based at 50 Bay Street, Scotiabank area; hybrid schedule with four days in the office. Apply by Monday, January 12 at 11:59 p.m. At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal‑opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and need an accommodation due to a disability, please email This email is only for accommodation requests. Resumes sent to this email address will not be considered. #J-18808-Ljbffr