Digital Media Director, Amazon
1 week ago
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
The **Amazon, Digital Media Director** - apart of our **Optimization & Innovation** team - will manage a team of up to 15 digital media experts and be accountable for the success of multiple ecommerce client relationships. As a client leader, you'll be responsible for deeply understanding clients' business issues and goals and serve as the client advisor, with a specific focus on Amazon advertising strategies and tactics.
In this exciting role, you will inspire your team to constantly deliver excellence, campaign innovation, and tangible business impact for clients. You'll oversee the development of sophisticated media plans, leverage industry relationships for media buying, ensure flawless execution of digital campaigns, and drive in-depth analysis to measure and enhance results in retail media, particularly on Amazon.
This position demands strong quantitative and communication skills, a sense of personal accountability, a passion for delivering client impact, and a desire to be part of a tightly-knit team that aims to transform the industry.
What You Will Do:
- Responsible for being a strategic expert on Amazon advertising and guiding the team (internal and client) through Amazon media planning, tactic selection, partner negotiation, campaign design, and measurement
- Act as a senior point of contact for assigned client(s), with accountability for client success; regularly interfacing with client leadership and internal executive leadership
- Partner with clients to understand their business goals, marketing objectives, and competitive constraints, and build digital strategies to address these areas
- Support the partnership with Pacvue / Skai, providing input to strategic partnerships and innovation opportunities
- Directly lead a team of up to 15 Managers, Senior Analysts and Analysts, providing strategic guidance through the development of granular and innovative campaigns
- Provide ad hoc business development support for new business opportunities
- Codify and share best practices across teams
Desired Skills and Experience:
- 8-10+ years of experience in performance and retail media advertising - sponsored ads and DSP preferred
- Proven ability to lead and manage executive-level client relationships
- Experience working with tools such as Skai or Helium10 and platforms such as Pacvue (preferred)
- Experience leading cross-functional teams, both directly and indirectly, with a proven ability to develop junior staff
- Strong analytical skills - comfortable using Excel for data analysis with an understanding of advanced analytic approaches.
- Ability to contribute as a leader in a fast-paced, entrepreneurial, team-based environment.
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