Paid Media Specialist

1 week ago

Laval, Canada Laura Canada Full time

Company Description

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Job Description

Reporting to the Director of CRM and Digital Marketing, the Digital Marketing and Paid Campaign Specialist runs the online paid search and social campaigns in a very performance-driven environment. As a Digital Marketing and Paid Campaign Specialist, you will focus on the day-to-day operations of digital paid media to ensure success. You will be responsible for developing and executing all media campaigns, reporting, and analyzing performance across all digital channels.

**Responsibilities**:

- Executes and tracks paid search, display and paid social campaigns across all digital platforms with the objective to maximise the investment.
- Analyzes campaign performance and provides recommendations on possible optimizations to improve media performance in order to meet objectives/KPIs such as CPM, CTR, CPC, CPA and ROAS.
- Manages Media Operations including campaign setup, optimization, assets and reporting (weekly and monthly reports)
- Leads vigorous A/B testing on creative and add formats to optimise results and help drive thinking around content creation specific to each platform
- Works in close collaboration with the CRM, design and content marketing team to help drive customer segmentation and personalization.
- Creates detailed briefs for the Creative team to act on, in order to convey the proper message through our paid media channels.
- Leverages Google Analytics to develop a clear and robust understanding of impact of key paid channels.

Qualifications
- Minimum 2 years of hands-on experience with Google Ads, Facebook Ads, Bing, Criteo, Pinterest and other digital media platforms.
- Experience with analytical tools including Google Analytics (asset).
- Have great organizational skills
- Knows how to prioritize tasks.
- Ability to quickly analyse data and act on it.
- Retail experience is an asset.
- Able to work independently, but also as a team player with strong communication skills and collaboration.
- Data driven with high attention to detail.
- Bilingualism.

Additional Information

At Laura Canada, there are no limits to what you can achieve - come see for yourself

  • Paid Media Specialist

    4 weeks ago

    London, Toronto, Montreal, Calgary, Vancouver, Edmonton, Old Toronto, Ottawa, Mississauga, Quebec, Winnipeg, Halifax, Saskatoon, Burnaby, Hamilton, Victoria, Surrey, Halton Hills, Regina, Markham, Brampton, Vaughan, Kelowna, Laval, Southwestern Ontario, R, Canada AYR Full time

    At Ayr Digital, we don’t just provide digital marketing services—we become an integral part of our clients’ growth journey. As a fully remote digital agency, we leverage cutting-edge artificial intelligence and a global team of experts to deliver impactful, data-driven strategies that help you achieve your business goals.Our mission is simple: to...

  • Social Media Specialist

    2 weeks ago

    Laval, Canada Laura Canada Full time

    Company Description **Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help...

  • Remote Paid Media Specialist — Drive ROI

    4 weeks ago

    London, Toronto, Montreal, Calgary, Vancouver, Edmonton, Old Toronto, Ottawa, Mississauga, Quebec, Winnipeg, Halifax, Saskatoon, Burnaby, Hamilton, Victoria, Surrey, Halton Hills, Regina, Markham, Brampton, Vaughan, Kelowna, Laval, Southwestern Ontario, R, Canada AYR Full time

    A leading digital marketing agency is seeking an experienced Paid Media Specialist to manage PPC campaigns and optimize advertising strategies. The ideal candidate has at least 2 years of experience with Google Ads and social media platforms, focusing on driving results for clients. This remote role offers an opportunity to work independently and contribute...

  • Social Media Specialist

    1 week ago

    Laval, Canada Laura Canada Full time

    Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian...

  • Senior Paid Media Lead Gen Specialist — Remote

    4 weeks ago

    Toronto, Montreal, Calgary, Vancouver, Edmonton, Old Toronto, Ottawa, Mississauga, Quebec, Winnipeg, Halifax, Saskatoon, Burnaby, Hamilton, Victoria, Surrey, Halton Hills, London, Regina, Markham, Brampton, Vaughan, Kelowna, Laval, Southwestern Ontario, R, Canada Bloom Full time

    A leading digital marketing agency in Toronto is seeking a Paid Media Specialist to manage campaigns across various platforms. The ideal candidate has at least 3 years of experience in digital marketing, is passionate about data, and can work in a hybrid environment. Responsibilities include campaign management and client engagement. The role offers a...

  • Social Media Specialist

    1 week ago

    Laval, Canada Couche-Tard Full time

    **JOIN OUR TEAM!** **At Couche-Tard/Circle K, our mission is simple: to make our customer’s lives a little easier everyday.**You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche-Tard/Circle K is. We have grown into a successful global company with over 16,000 stores in 29 countries, serving...

  • Media Specialist, Digital performance

    3 weeks ago

    Laval, Canada Sport Chek Full time

    Media Specialist, Digital performance page is loaded## Media Specialist, Digital performancelocations: Laval, QCtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR153192**What you'll do**The Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media...

  • Media Specialist, Digital performance

    4 weeks ago

    Laval, Canada Sport Chek Full time

    Media Specialist, Digital performance page is loaded## Media Specialist, Digital performancelocations: Laval, QCtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR153192**What you'll do**The Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media...

  • Media Specialist, Digital performance

    4 weeks ago

    Laval, Canada Sport Chek Full time

    Media Specialist, Digital performance page is loaded## Media Specialist, Digital performancelocations: Laval, QCtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR153192**What you'll do**The Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media...

  • Paid Media Strategist

    4 weeks ago

    Toronto, Montreal, Calgary, Vancouver, Edmonton, Old Toronto, Ottawa, Mississauga, Quebec, Winnipeg, Halifax, Saskatoon, Burnaby, Hamilton, Victoria, Surrey, Halton Hills, London, Regina, Markham, Brampton, Vaughan, Kelowna, Laval, Southwestern Ontario, R, Canada Thrive Internet Marketing Agency Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Thrive Internet Marketing AgencyOverviewThrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas. We have over 160 talented team members (respectfully referred to as Thrivers) based around the world and...