Social Media Specialist

4 days ago

Laval, Canada Laura Canada Full time

Company Description

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

**Job Description**:
**Job description**

Critical functions
- Translates marketing initiatives into a purposeful social media plan, building engagement and brand loyalists on key social media platforms and supporting the overall growth and loyalty of the brand and business.
- Is responsible of social media organic content calendar for both Laura & Melanie Lyne, across Instagram, Facebook & Pinterest.
- Builds strong social media campaigns that gain immediate engagement, ensuring a strong content mix; using innovation to deliver best in class social media plans which are fresh, relevant and exciting.
- Keeps abreast of social media trends, best practices & competitive benchmarks to provide on-going insight to marketing partners.
- Is responsible for developing, executing and reporting of social content, increasing social following and engagement.
- Develops creative campaigns, constantly testing the marketing messages to identify content and media that are best suited to our target audience across our multiple channels.
- Measures the performance of social initiatives: traffic acquisition, user engagement, etc.
- Creates annual and quarterly plans on how we can interact with customers across multiple media channels, regularly optimizing our approach.
- Ensures that internal & external stakeholders are engaged with our social media channels to grow & nurture engagement & following.
- Is responsible for community management of marketing queries.
- Works closely with Marketing, Graphic Designers, Paid Media & Customer Service.
- Maintains a 360-degree lens to marketing projects guiding alignment across online and offline initiatives, ensuring brand adherence and consistent tone of voice and image across all touch points.

Additional responsibilities
- Adheres to all new and existing Company policies and procedures (i.e. Loss Prevention, Health & Safety and Human Resources).

**Qualifications**:
**Requirements**:

- Team player with a positive attitude, results driven
- Exceptional writing skills with superior knowledge of grammar, spelling and punctuation both English and French
- Great organizational and time management skills
- Strong attention to detail
- Retail experience is an asset.
- Passion for fashion
- Bilingualism

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