Social Media Coordinator

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

**Key Responsibilities**
- Carry out and coordinate the management of projects and content with the agency and the internal studio
- File and follow-up with the agency for approved visuals
- Manage the editorial calendar with the social media specialist
- Program and publish identified content in editorial calendars
- Revise and validate the writing of content produced by the agency
- Enhance the various internal documents with visuals and social media projects for visibility with teams
- Embed campaign videos on YouTube and route the various links
- Receive and analyze content performance per week
- Participate in the development of content and marketing strategies
- Develop and export performance reports related to social media initiatives
- Work with the performance marketing team to achieve KPIs
- Ensure the quality of French and English content for various pieces
- Based on best practices, develop publishing technology and optimize its use in teams
- Coordinate the invoicing process with external partners and the accounting department
- Assist the PR team during influencer marketing campaigns
- Assist the sponsorship team during activations and campaigns with our various partners

**Requirements**:

- Bachelor's degree specialized in communications, public relations or a related discipline
- Minimum 2 to 3 years experience in a similar position and in social media management
- Knowledge of Facebook Insight, Google Analytics (SEO, SEM) and websites
- Knowledge of Facebook Ads and Facebook Business Manager
- Regular daily use of digital platforms: Facebook, YouTube, Instagram, Pinterest, Tiktok, Spotify and other social media platforms
- Understanding of traditional/digital marketing channels and social media
- Must be bilingual, French and English (oral and written)
- Excellent spelling and grammar
- Knowledge of the professional retail environment
- Knowledge of social media trends
- Strong sense of flexibility and openness in the face of change and tight deadlines
- Available for creative content on weekends as required
- Knowledge of the sports and fashion world (an asset)
- Appreciate teamwork and show an advanced degree of autonomy and communication skills
- Detail-oriented and meticulous: perform tasks quickly and accurately

LI-MM2
- Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart - these are some of the many reasons why Canadian Tire Corporation is one of _Canada’s Best Managed Companies _. _
- To learn more about this team and the Canadian Tire family of companies follow us on _LinkedIn _. _