Director, Go-to-market

Full-time, Hybrid, Toronto, Ontario
12 month maternity leave cover
We are Koru.
Koru is a first of its kind venture studio funded by the Ontario Teachers’ Pension Plan. We partner with OTPP portfolio companies to build and invest in businesses with a clear right to win.
Founded in 2019, our mission is to drive value creation aimed at growing the overall value of OTPP’s portfolio companies by partnering with them to identify, validate, build and oversee new disruptive businesses. We go from 0-1, building ventures that address customer frictions head-on — and we leverage our corporate partnerships to gain unfair advantages in the market.
We offer a unique balance of risk and reward where startup talent can build with the backing of a $250B pension plan and the ability to impact portfolio companies all around the world, explore disruptive new opportunities and share in the upside of every business we put into the market. We promote a truly entrepreneurial mindset and a culture of fearless reinvention.
If you get excited by building, testing, validating and implementing sales and marketing strategies for innovative products/services that allow new entrants to disrupt existing industries, enjoy working in a collaborative and dynamic startup environment, have an entrepreneurial spirit, and have strong ‘full stack’ marketing chops, then your place may be with us
**As Director, GTM you will**: - Provide growth leadership and guidance across all stages of Koru ventures—from early exploration to product build and commercialization.
- Define and drive growth strategy, execution, and optimization across both B2B and B2C businesses.
- Develop and implement multi-channel strategies tailored to product needs across the full range of marketing and sales channels.
- Lead B2B sales execution, including pipeline development, prospect engagement, and enterprise deal management.
- Design, execute, and optimize A/B and multivariate tests.
- Conduct market viability assessments, price testing, competitor research, and brand positioning tests.
- Translate insights into action, overseeing the customer acquisition process from ideation through execution.
- Define and validate core KPIs—such as cost-per-metric, retention, ROI, and LTV—to guide business growth.
- Build holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM systems.Contribute to thought leadership on emerging business, technology, and growth topics.
- Effectively communicate and manage stakeholders to secure buy-in and alignment.
- Coach and mentor the Growth team across both technical and leadership competencies.
- Operate with agility and iteration, relentlessly pursuing new, unexploited growth opportunities.

**You should have**: - 7-10 years of experience leading growth teams in hands-on performance marketing roles within start-up and/or digital environments, driving user acquisition and scaling digital businesses.
- A proven track record of scaling digital businesses through cross-channel acquisition, conversion, and retention strategies.
- Demonstrated success in building go-to-market strategies for new products or services.
- Strong sales acumen with experience in partnership development.Strategic and creative thinking with the ability to analyze, synthesize, recommend, and execute.
- High self-motivation, initiative, and creative problem-solving capabilities.
- Strong attention to detail and technical intuition.
- Excellent time management skills with the ability to meet aggressive deadlines and influence through persuasive communication.
- Proven leadership skills with experience collaborating across cross-functional teams.
- Passion for data and analytics, with proficiency in business intelligence tools such as Google Analytics, Adjust, Optimizely, and Mixpanel.
- A deep interest in growth marketing and driving customer adoption.
- Willingness to travel as needed.

What happens next?
**Step 1**: Interview with the Hiring Lead (Virtual, 30 minutes)
**Step 2**: Interview with a cohort team member (Virtual, 30 minutes)
**Step 3**: Practical Challenge ( ~3-4 hours preparation + Virtual, 60 minutes)
**Step 4**: 3:1:Team Interview (Virtual, 45 minutes)
**Step 5**: 1:1 with a Partner (Virtual, 30 minutes)
**Step 6**: Offer
What does Koru offer you?
Our total rewards package is balanced, flexible, inclusive, and fair which makes it a key part of our employer value proposition. We regularly review and update our total rewards, taking into account best practices, industry trends, and feedback from our team. Currently, our total rewards package is inclusive of:

- Cash compensation made up of 1) competitive base salary 2) annual bonus 3) company-matched RRSP
- Comprehensive health benefits, including:

- Group insurance
- A flexible healthcare spending account
- Fitness & Mindfulness benefits
- Generous paid time off including vacation, sick, and a parental leave top-up.
- Other benefits include, mobile phone reimbursement and educati