Director, Go to Market

TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.

Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.

**Position Overview**:
The Go-To-Market Director is responsible for leading the strategic planning, execution, and optimization of GTM initiatives across the automotive marketplace. This role ensures full alignment between product, marketing, sales, and operations to launch, grow, and scale offerings that drive customer acquisition, in-market penetration, and commercial performance.

**Key Responsibilities**:
**1. Strategic GTM Leadership**
- Develop and own the GTM strategy for new product launches, enhancements, and market expansions.
- Translate company-wide financial and strategic objectives into cross-functional GTM roadmaps.
- Drive in-market product penetration campaigns to accelerate product uptake and deepen engagement.
- Lead customer acquisition programs with performance accountability across key channels and segments.

**2. Cross-functional Execution**
- Collaborate with Product and Engineering to ensure feature delivery aligns with GTM milestones and customer needs.
- Partner with Marketing to define positioning, messaging, content strategy, and campaign orchestration.
- Work closely with Sales to synchronize enablement, pipeline development, and lead conversion efforts.
- Run quarterly sales planning sessions with Sales and Finance to align sales activities to budget targets and revenue goals.

**3. Performance Management**
- Define and manage GTM success metrics, including product adoption, acquisition efficiency, and commercial impact.
- Leverage market insights, CRM data, and campaign analytics to continuously improve GTM execution.
- Prepare and deliver regular performance updates and recommendations to executive leadership.

**Qualifications**:
**Required**:

- 8+ years of experience in GTM strategy, growth, or commercial planning within marketplaces, digital platforms, or automotive tech.
- Track record of launching and scaling products or services with measurable business outcomes.
- Experience leading in-market execution of customer acquisition and penetration campaigns.
- Deep understanding of sales planning, budget alignment, and cross-functional program leadership.

**Preferred**
- Automotive Marketplaces industry experience
- Familiarity with subscription, lead generation, or advertising monetization models.
- MBA or similar advanced degree in business, strategy, or marketing.

**Key Competencies**:

- Strategic Vision & Commercial Acumen
- Sales & Revenue Alignment
- Campaign Management & Execution
- Leadership & Influence
- Cross-functional Collaboration
- Data-driven Decision Making

**What’s in it for you**
- We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

**Benefits from Day 1**
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs

**Financial planning**
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

**Competitive salary**
- Annual bonus structure
- 3% CPP matching