Paid Ads Specialist

WHY BOOMERANGFX?

BoomerangFX is more than just a SaaS tech company - we are North America’s fastest growing cloud-based enterprise software and digital marketing company on a mission to transform the cosmetic, aesthetic and elective procedure industry.

Our company is well-funded by international private equity, we have a market opportunity that is rare in its scale and powered by a strong business model and an impressive leadership team consisting of executives from Silicon Valley, Digital Marketing, Fintech and leading SaaS technology startups. Trusted by a growing community of leading physician owners, our product is commercialized and delivers the only cloud-based SaaS enterprise solution with feature rich practice management dashboards, AI and integrated digital marketing tools to help our clients succeed in the marketplace.

BoomerangFX, an innovative medical software company located in Mississauga, ON, is looking for a Senior Google Ads and Facebook Ads Specialist with 5+ years of Paid Ads experience, active Google Certification(s), including some experience with Bing Ads and/or TikTok ad platforms and an interest in the cosmetic surgery industry. This is a permanent role with exciting opportunities for growth, we are expanding quickly

**WHAT YOU OFFER**
- Experience in Google Ads management, automated bidding, ML/AI, tracking, reporting and tactics for improvement.
- 3+ years of Google Ads (primary), Facebook and Remarketing. Preference to Lead Generation, not e-commerce, and proven quantitative results, e.g., 50% decrease in CPL, 25% higher conversion rates.
- Experience with A/B testing is required
- Proven experience using Facebook ads for B2C within healthcare industry, a plus.
- Experience with programmatic ad placements is beneficial or running brand campaigns.
- Strong organizational skills to effectively manage promotional deadlines, approvals, and pending tasks.
- Knowledge and appreciation of the cosmetic industry.
- Ability to create and optimize digital assets (text ads, responsive display ads and video ads) using templates.
- Proven success in driving quality B2C traffic, increasing consumer interest and growing revenue for clients.
- Balancing a portfolio of clients across multiple platforms while maintaining budget thresholds.
- Basic understanding of online medical policies, copyright and privacy laws.

**WHAT YOU WILL BE DOING**
- Finalize and expand templates as required for rapid new client onboarding.
- Monitor KPI performance frequently to lead the necessary optimizations and account performance.
- Coach and collaborate your experience and ideas across a team of specialists.
- Develop error-free original copy with relevant imagery, videos, etc. for display media.
- Grow revenue through lead generation through the lowest cost-per-lead media.
- Increase clients by generating quality leads and measuring the ROI.
- Utilize Asana software for project assignment, due dates, and team communications.

**WHAT WE OFFER**
- You will be supported with professional development and continual training
- Opportunity to join a growing company where you can elevate your career and have fun
- Great compensation package

This role is ON-SITE at 6701 Financial Drive, Mississauga, L5N7J7.

**Job Types**: Full-time, Permanent

**Salary**: $70,000.00-$80,000.00 per year

Schedule:

- 8 hour shift

Application question(s):

- This role is ON-SITE in Mississauga, ON. Are you able to commute daily?
- Do you have experience working with agency and/or with brand?
- Are you on a work permit?

**Experience**:

- Facebook Advertising: 3 years (preferred)
- Google Ads: 3 years (preferred)