Paid Media Specialist

2 weeks ago

Toronto, Canada TripleDart - Extended B2B SaaS Growth Team Full time

At TripleDart, we show cognizance in solving complex performance marketing problems for SaaS companies. We demonstrate this at work by choosing our clientele wisely. Currently, our portfolio includes a profound range of 100+ VC-backed B2B SaaS companies.

As a Paid Media Specialist, you will lead and support campaign planning, execution, monitoring, and optimization efforts. Your mission? To drive qualified prospects and boost client performance metrics with precision. 🎯

What You’ll Do?

Paid Media Campaign Management

📊 Plan, execute, and manage paid search and social campaigns across ad platforms like Google Ads, Microsoft/Bing, LinkedIn Ads, Facebook/Meta, and more.

💡 Optimize budgets and strategies to maximize ROI, leveraging performance metrics and cross-platform data analysis.

🔄 Oversee daily ad operations, including bid, ad copy, keyword optimizations, campaign creation, and analytics tracking.

Conversion Rate Optimization (CRO)

📈 Use A/B testing, heatmaps, and user behavior analysis to enhance conversion rates.

🤝 Collaborate with developers to implement website and landing page improvements.

🚀 Create and refine high-converting landing pages and ad copies based on target audience insights.

🛠️ Coordinate with internal teams and clients to develop impactful campaign assets.

📊 Present data-driven insights and strategies using visual reports and dashboards.

What We’re Looking For?

Experience & Expertise

- 3+ years in performance marketing, ideally in SaaS. 🌐
- Proven track record of managing campaigns on Google Ads, LinkedIn, Facebook/Meta, and other platforms. Programmatic experience is a plus. ⭐
- Strong understanding of metrics like leads, conversion rates, CAC, and ROI. 💹

Skills That Set You Apart

- Analytical & Data-Driven: Confident with numbers, able to derive actionable insights from data. 📊
- Creative & Experimental: Excited to test new ideas and optimize for results. 🎨
- Adaptable: Thrive in a fast-paced startup environment with the ability to pivot strategies quickly. ⚡
- Collaborative: Skilled at working with cross-functional teams to bring campaigns to life. 🤝
- Effective Presenter: Deliver complex ideas and results in an engaging and concise manner. 🎤

Why Join TripleDart?

- Transparency: We believe in open communication, whether it’s about OKRs or financial decisions. 💬
- Growth Opportunities: Work with the best SaaS companies and become a true industry expert. 🌟
- Benefits: Company-paid health insurance, competitive compensation with incentives, and more. 🏥
- Culture: A dynamic startup environment with immense learning potential. 🌱

Ready to make a difference for top-tier SaaS brands? Join us at TripleDart and grow with the leaders in performance marketing 🚀

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