Paid Media Specialist
4 weeks ago
At TripleDart, we show cognizance in solving complex performance marketing problems for SaaS companies. We demonstrate this at work by choosing our clientele wisely. Currently, our portfolio includes a profound range of 100+ VC-backed B2B SaaS companies.
As a Paid Media Specialist, you will lead and support campaign planning, execution, monitoring, and optimization efforts. Your mission? To drive qualified prospects and boost client performance metrics with precision. 🎯
What You’ll Do?
Paid Media Campaign Management
📊 Plan, execute, and manage paid search and social campaigns across ad platforms like Google Ads, Microsoft/Bing, LinkedIn Ads, Facebook/Meta, and more.
💡 Optimize budgets and strategies to maximize ROI, leveraging performance metrics and cross-platform data analysis.
🔄 Oversee daily ad operations, including bid, ad copy, keyword optimizations, campaign creation, and analytics tracking.
Conversion Rate Optimization (CRO)
📈 Use A/B testing, heatmaps, and user behavior analysis to enhance conversion rates.
🤝 Collaborate with developers to implement website and landing page improvements.
🚀 Create and refine high-converting landing pages and ad copies based on target audience insights.
🛠️ Coordinate with internal teams and clients to develop impactful campaign assets.
📊 Present data-driven insights and strategies using visual reports and dashboards.
What We’re Looking For?
Experience & Expertise
- 3+ years in performance marketing, ideally in SaaS. 🌐
- Proven track record of managing campaigns on Google Ads, LinkedIn, Facebook/Meta, and other platforms. Programmatic experience is a plus. ⭐
- Strong understanding of metrics like leads, conversion rates, CAC, and ROI. 💹
Skills That Set You Apart
- Analytical & Data-Driven: Confident with numbers, able to derive actionable insights from data. 📊
- Creative & Experimental: Excited to test new ideas and optimize for results. 🎨
- Adaptable: Thrive in a fast-paced startup environment with the ability to pivot strategies quickly. ⚡
- Collaborative: Skilled at working with cross-functional teams to bring campaigns to life. 🤝
- Effective Presenter: Deliver complex ideas and results in an engaging and concise manner. 🎤
Why Join TripleDart?
- Transparency: We believe in open communication, whether it’s about OKRs or financial decisions. 💬
- Growth Opportunities: Work with the best SaaS companies and become a true industry expert. 🌟
- Benefits: Company-paid health insurance, competitive compensation with incentives, and more. 🏥
- Culture: A dynamic startup environment with immense learning potential. 🌱
Ready to make a difference for top-tier SaaS brands? Join us at TripleDart and grow with the leaders in performance marketing 🚀
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