Sem & Paid Ads Specialist

2 days ago

Greater Toronto Area, Canada Stratatek Test & Measurement Full time

**Company Details**:
Stratatek Test and Measurement is a leader in Selling, Calibrating, and Servicing Electrical Equipment in all areas of Test and Measurement. We offer New and Used Sales, Rental Equipment, Service, and Calibration for all Test Equipment needs. With exceptional business growth and supportive culture, Stratatek is a great place to grow your career.

**Role Description**:
As the SEM & Paid Ads Specialist, you will spearhead our online marketing efforts and manage our website development. You will be pivotal in designing and implementing digital marketing strategies, managing our website, optimizing SEO, and running targeted ad campaigns. Your role also includes enhancing our digital presence through social media management, engaging digital content creation, utilizing web analytics, and providing sales support.

**Responsibilities will include, but not be limited to**:

- **SEO and Paid Ads**: Develop and optimize SEO strategies and manage comprehensive Google Ads campaigns to increase reach and generate leads.
- **Web Development (Wix)**: Project manage the development and maintenance of our website using platforms like Wix, ensuring content is up-to-date, engaging, and optimized for SEO and performance.
- **Analytics and Performance**: Monitor website and campaign performance, analyzing metrics to drive improvements and increase user engagement and conversion rates.
- **Content Optimization**: Manage and optimize website content and configurations to ensure optimal loading speeds, enhancing user experience and engagement.
- **Market Research**_**:_Conduct market research to identify new opportunities, market trends, competitor analysis, and customer needs, providing valuable insights to inform sales strategies and product promotion initiatives.
- **Sales Support**: Provide sales support as required.

**Qualifications**:

- Diploma or degree in Web Development, Marketing, Business, Communications, or a related field, with a strong foundation in digital marketing and web technologies.
- Three+ years of experience in digital marketing and web development.
- Working experience in Wix, SEO, Google Ads, web analytics tools, and MailChimp.
- Strong communication skills in English required; additional languages such as French or Spanish are beneficial.
- Strong organizational and time management skills.
- Valid driver’s license.

**Compensation**:
We offer a competitive salary and benefits package.

If you are an experienced Digital Marketing professional who is passionate about the electrical industry and delivering top-quality products and services to clients, we want to hear from you Please submit your resume and cover letter for consideration.

**Job Types**: Full-time, Part-time

Expected hours: 40 per week

**Benefits**:

- Automobile allowance
- Casual dress
- Company events
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday
- Overtime

Supplemental pay types:

- Bonus pay

Application question(s):

- Why are you interested in this position?

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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