Social Media Content Creator

Welcome to The Forge Bagel Co., purveyors of fine Polishire Bagels

The Forge is a new, fusion-style bagel bistro that is elevating the bagel scene in Winnipeg by offering unique, hand-formed artisan bagels directly inspired by the traditions of Poland and England. Unlike most bagels made in Winnipeg, our Polishire bagels are labour-intensive and require extensive stretching and hand-shaping to create the delicious, “creamy chew” that bagel aficionados love. We’ve also curated a premium, custom-blended espresso and coffee that’s crafted for those who truly appreciate exceptional flavour. At The Forge Bagel Co., our customers will experience a new standard of bistro that is driven by quality and delivered with heart.

**Details**

We are seeking a full-time _Social Media Content Creator _to help with our new and growing venture. This role will be based in Winnipeg and requires both work-from-home (WFM) and onsite capacities given frequent visits to our location at 692 St. Anne’s Rd.

Reporting to the President and Director of Operations, the _Social Media Content Creator _will be responsible for producing and curating engaging platform specific content (videos, graphics, and text) for various social media platforms to support marketing goals and build brand awareness. Key responsibilities include developing content strategies, managing a content calendar, interacting with followers, staying current with trends, and analyzing performance metrics to optimize future posts.

**Responsibilities**:

- Gain a deep understanding of The Forge’s business, products, and culture to ensure all social media content is in alignment with The Forge’s overall business objectives.
- Brainstorm, research, and create a variety of content types, including short-form videos (Instagram, TikTok, etc.), images, infographics, and compelling written captions and blog posts.
- Monitor current social media trends, popular culture, and platform algorithms to inform new content ideas and incorporate them into a content calendar.
- Capture and edit original photo and video content using relevant software (Adobe Creative Suite, Canva, CapCut, etc.).
- Schedule and publish content across various social media platforms and manage the content calendar to ensure a consistent presence.
- Foster a positive online community by consistently engaging with followers, responding to comments and messages, and initiating conversations.
- Utilize analytics tools (Instagram Insights, Sprout Social, etc.) to monitor content performance metrics (engagement, reach, shares) and adapt strategies based on data-driven insights.
- Work closely with the President, Director of Operations, and the Digital Marketing & Brand Specialist to ensure brand consistency and alignment with broader marketing campaigns.
- Evaluate social media customer research, market conditions, and competitor data to recommend new approaches and opportunities.
- As one of the stewards of the brand you will oversee the ongoing management, control, and enforcement of the company’s social media identity guidelines and brand standards to ensure a consistent appearance and tone across all communications.
- Review and present KPI’s to ensure we are monitoring, measuring and optimizing all social media activities.
- Be prepared to challenge the conventional thinking when it comes to social media content and bring new innovative and entrepreneurial social media ideas to The Forge.

**Qualifications**:

- Proven experience in content creation or a similar digital marketing role, with a strong portfolio showcasing successful social media campaigns or work samples.
- A bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
- Excellent written and verbal communication skills, strong visual storytelling abilities, and a keen eye for design and aesthetics.
- Proficiency in content creation and editing tools, graphic design software, and video editing (Adobe Creative Cloud, Canva, CapCut, etc.).
- Familiarity with social media management and analytics platforms (Hootsuite, Sprout Social, etc.).
- Understanding of SEO best practices for content optimization and discoverability.
- Strong time-management, organizational, and multitasking abilities, plus adaptability to the fast-paced, ever-evolving social media landscape.
- You are both a strategic and creative thinker with exceptional attention to detail in execution and quality assurance.

While we appreciate the interest of all applicants, only those under consideration will be contacted for an interview. Thank you for your interest in The Forge Bagel Co.

Pay: From $40,000.00 per year

**Benefits**:

- Paid time off

Application question(s):

- Do you live in Winnipeg (Yes/No)?

Work Location: In person