CRM Manager

**The Opportunity**:
We are the creator of the well-known sleep app BetterSleep and we set out on a mission to help people change their lives with a better night's sleep. We are a wholly owned subsidiary of Teladoc Health.

**Who are we and why join us?**
- **Helping millions of people to sleep better. **We combine great content, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve.
- **We are a human-sized company at a pivotal moment in our growth;** fully backed as a public company, all the way to success;
- **We are a community that grows together - **both professionally and personally. Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
- **We invest in our team’s well-being **and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us

**What are we looking for?**

Your mission will be to define, implement and execute CRM strategies to get the maximum impact on revenues and retention. You will be in charge of creating personalized and effective communication strategies with our users to make their user journey and sleep exceptional. CRM influences multiple KPIs, and you need to be highly dedicated to them.

You need to be excited about finding innovative ideas, testing repeatedly, and measuring results using the different CRM and analytics tools to move the needle. This role is part of marketing and product, so you must be self-driven and work efficiently with teams with different goals and objectives.

**Responsibilities**:

- Working closely with the product team to optimize the user journey and user experience using personalized and engaging communications to improve user retention, activation and conversion.
- Collaborate with the paid media team on user acquisition and retention campaigns;
- Implements segmentation strategies in order to optimize and increase the efficiency of our communications.
- Develops tailored programs for each audience group;
- Perform A \ B tests all the time to find the best solutions and constantly maximize and improve the performance of BetterSleep.;
- Collaborate with the design, brand management and editorial team to develop a content strategy that encourages sales and brand engagement depending on the different audience groups identified;
- Keeps up to date with new CRM trends, best practices and with the competition.
- Collaborates with the IT team on data integration workflow, export, as well as new data integration.

**KPIs**:

- Increasing the amount of paid users.
- Increase user retention
- Increase winback of paid users.

**Requirements**:

- Bachelor degree in marketing or relevant field;
- 5+ years of related work experience coupled with mobile app experience;
- Passionate about marketing and user journey, skilled with data, intuition and deep empathy;
- Excellent communication (oral and written), collaborative, attention to detail, time management and organizational skills.
- Ease of learning new CRM tools (iterable,mixpanel);
- Knowledge of HTML and CSS is a strong asset.

**Benefits**
- Competitive salary & equity compensation
- 401k benefits with employer matching contribution
- Excellent health, dental, and vision coverage
- Ridiculous perks program
- Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
- Commuter & lunch benefits, FSA accounts, and Employee Stock Purchase Programs
- Free access to Tele-health & BetterHelp services
- Any piece of hardware or software that will make you happy and productive
- Awesome people to work with
- Nothing to slow you down
- Helping people live a better life, every day.