CRM Manager

2 weeks ago

Montréal, Canada Ubisoft Full time

Company Description

Ubisoft’s 20,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

Job Description

**WHAT YOU’LL DO**
- Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, dynamic content, and player journeys
- Partner with the Audience Management team to create robust segmentation strategies to optimize retention, monetization, and engagement
- Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement, and customer lifetime value. Be accountable for the final performance of the campaigns themselves
- Structure A/B and/or multivariate tests to optimize campaigns and develop a testing strategy for channel and audience metrics
- Close collaboration with Brand, Media, Analytics, Data Science, Audience Management, and Digital Marketing Teams
- Coordinate regularly with international stakeholders and work daily with counterparts in other offices in execution of work and tasks.
- Partner with CRM Operations team and Business Intelligence teams regarding data planning and flows, and optimize processes for campaign execution leveraging the CRM Martech stack

Qualifications
**WHAT YOU’LL BRING**
- Marketing experience, ideally in Digital or Direct Marketing with demonstrated success in driving acquisition and retention programs
- Experience leveraging Marketing Technology to drive improvements in personalization, content targeting, audience segmentation, etc.
- Demonstrable expertise in CRM or other digital marketing channels using multi-channel customer communications
- A strong understanding and background in marketing communication principals and best practices
- Excellent communication skills, with the desire to setup and build cross team collaboration
- Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines, and work streams
- Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking

Additional Information

What to send our way
- Your CV, your expertise and/or related experience and skills.

Just a heads up: If you require a work permit, your eligibility may depend on your education and years of relevant work experience, as required by the government.

Additional information

**_ At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences._**

Ubisoft code of conduct: Ubisoft Code of Conduct

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