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Digital Marketing Coordinator
2 weeks ago
**Job description**
**Seeking 1 Full-time Digital Marketing Coordinator**
**BACKGROUND**:
We are a well-established Brain Health Centre located in North Vancouver. We have an opening for 1 full-time **Digital Marketing Coordinator** position. All training will be provided on the job.
At Elumind, we provide state-of-the-art brain and mental health services to individuals in search of reaching the peak of their brains’ potential. Our philosophy encompasses a variety of integrative approaches to brain health as we believe that healthy software (the mind) can only run on healthy hardware (the nervous system). Our vision is to restore the mind-body connection by making the nervous system whole again through both attending to the body and the mind.
**Why should you work for us?**
- Fully paid-for training and room for growth based on talent and skill
- Competitive compensation based on ability and performance and health benefits
- We are a socially conscious organization and believe in giving back to the community.
- Our philosophy is: At Elumind, we recognize and prioritize clients’ brain as the most important aspect of their vitality and health in everything that they do
- Special events for our teams, including regular staff gathering, get-togethers’ and community events.
- On-going training and team meetings to foster collaboration and innovation
**What You’ll be Responsible for as the Client Acquisition Associate**:
- Develop and execute the paid media strategy to support growth in key markets.
- Analyze and assess the performance of campaigns and translate quantitative and qualitative data into actionable insights. Provide recommendations for revising campaign strategy, action the changes as needed, and inform stakeholders.
- Regularly monitor budgets for performance of paid ads based on CPC & CPA targets to ensure optimal performance on a monthly basis.
- Work with the marketing team members to set-up tests and experiments to identify new and alternative ways to grow our audience, to help reach our marketing objectives and goals
- Execute digital marketing strategies designed to drive website traffic, increase user engagement, and enhance overall brand visibility.
- Plan and manage content calendars for website blog, online PR activities, ensuring alignment with seasonal campaigns and events.
- Coordinate with the website support team to implement timely and accurate content updates and support the planning and execution of digital campaigns.
- Collaborate with internal and external partners to manage paid media campaigns, including setup, monitoring, and performance optimization.
- Maintain the organized content library and creatively repurpose photo and video assets to support marketing efforts.
- Monitor and manage activity across Google Business accounts, responding to Google reviews, and inquiries.
- Track, analyze, and report on key performance metrics, providing insights and actionable recommendations.
- Ensure website catalogue and promotional content remain current, accurate, and aligned with active marketing initiatives.
- Manage business listings and content updates across partner and supplier websites, Google listings, and relevant directories.
- Support internal team communication by preparing updates on marketing activities, partnerships, events, and sales initiatives.
- Assist with budget planning by organizing and tracking invoices, data reports, and campaign documentation.
- Develop comprehensive Google Ads strategies aligned with marketing objectives.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign planning.
- Create and set up Google Ads campaigns, ad groups, and ad creatives.
- Monitor and adjust bid strategies to optimize campaign performance.
- Implement A/B testing to refine ad copy, creative, and landing pages.
- Identify areas for improvement and implement optimization strategies.
- Manage and allocate budget effectively across campaigns to maximize ROI.
- Track expenses and ensure campaigns stay within budget constraints.
- Work closely with other marketing professionals to align online and offline marketing efforts.
- Collaborate with the team to create effective copy that aligns with ad campaigns and lead journeys.
- Support, execute, and refine content strategies to improve lead generation and engagement.
- Responsible for the management of Google Analytics implementation and ongoing innovation of the tool.
- Create dashboards, reports, and generate valuable insights to the wider organization on any marketing related efforts.
- Prepare weekly and monthly performance summaries to assist in assessing and optimizing the performance of our search, analytics platform, and paid media.
**Skills**:
- Expert analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations.
- Expert knowledge of Excel or similar tools to help transform and manip
