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Coordinator, Digital Marketing
3 weeks ago
We are BLG: Canada’s Law Firm. Our culture is one of vigilance and curiosity, Firm-wide collaboration, unfailing mutual respect and dedication. We pride ourselves on having standout talent and delivering an exceptional client experience.
We are a future-minded Firm delivering high-value advice and known for our unwavering commitment to innovation, diversity and inclusion, community involvement and talent development. Learn more about us at
Marketing and Communications Vision
Create a high-performing, highly-motivated, cohesive and integrated national Marketing and Communications team that leads and provides strategic advice and relevant practical support to contribute to the Firm’s strategy, generates revenue growth and improves BLG’s profile in the marketplace.
Purpose of Role
The Co-ordinator, Digital Marketing will be expected to support the digital marketing at a National level and will also provide administrative support to the Marketing and Communications team to ensure the seamless execution and follow-up of activities.
Specific Areas of Responsibility
The Co-ordinator, Digital Marketing is responsible for assisting the digital marketing team in enhancing the online visibility of the firm through it’s digital marketing channels. This includes website management support and updates, managing webmaster inbox, SEO optimization, and social media management (in partnership with the Communications team). Working with BD, the specialist provides training and assists BD coordinators with support and strategy in their online efforts to promote and support new business efforts for the firm.
Key Responsibilities
Website Updates (80%)- Regional web support (Lawyer profiles, embedded videos, etc.)- Continuous website improvement as per best practices and web standards with a familiarity of UX- Intranet posting and support- Train and assist regional BD coordinators (Lawyer profile updates, Firm guidelines and
Web standards, etc.)- Student recruitment site support
SEO (10%)-
- Using industry standard SEO tools, clean up broken links, misspellings, and other tactics for continuous improvement.
Web Analytics (ad hoc)- Extraction and manipulation of website analytics- Assist the digital marketing team in discovery and roll out of new digital initiatives for the firm
Social Media (10%)- Social Media posting and contribute to ongoing strategy- Provide administrative and research support to Digital Marketing Leadership- Other marketing and communications projects as assigned
Key Competencies- University degree in Communication, Marketing or a relevant field- Experience working in a business development/marketing & communications department of a law firm or in a professional services environment would be an asset- 1-3 years business development/marketing & communications experience- Self-starter and proven ability to work with mínimal supervision and able to set goals priorities- A team player with excellent interpersonal skills who shares best practices and leverages knowledge- Proven ability to think critically and turn data into actionable information- Strong capabilities using HTML, CSS, JQuery, SharePoint, Dreamweaver, and Microsoft suite products including Word, Excel and PowerPoint.- Knowledge of SEO principles as well as emerging trends and technologies- Superior written and proof reading skills with attention to detail- Bilingual proficiencies- Excellent organizational and time management skills- Availability to work overtime
We thank all applicants for their interest in this position, however, only applicants selected for an interview will be contacted.
Everyone at BLG is required to carry out the duties of their role while upholding the important principles of our respectful workplace policies, and treating everyone with respect, regardless of position. At BLG, valuing diversity and inclusion is key to a respectful workplace.
- Please note that relatives of current BLG employees and partners are not eligible for consideration.’
The expected salary range for this position is $44,299 - $66,448, depending on level of experience, region/location, and other factors.
