Marketing Consultancy Lead

2 weeks ago

Markham, Canada Aviva Full time

Are you passionate about providing marketing strategy and execution advice to our key brokers? Which will drive broker sentiment and business results for both Aviva and our brokers. The Marketing Consultancy Lead will work with key brokers throughout Canada by providing advice for both personal and commercial (business) insurance products.

Success will be driven by the ability to Build relationships with our key brokers and provide expert strategic marketing guidance to suit the brokers business needs. This role is a benefit service we provide to our broker partners to assist them in driving their business results through marketing.

The focus is to provide advice and mentorship on what to do and how best to do it. In most cases, the in-market execution will be the responsibility of the brokers themselves. But on occasion, this role may assist in some aspects of the execution.

Does this excite you? Read on

What you’ll do

Generalist Marketing Expertise:
Each broker will require different marketing advice and support depending on their needs. As such, this role needs to be able to provide a variety of mentorship from well-rounded brand and marketing strategies through to specific tactical executional guidance.

Consulting services could include:
- Brand strategy and awareness- Short term and long term marketing strategy development- B2B and B2C marketing tactics- Marketing messaging and creative direction- Lead generation- Offline tactics such as brochures, events, contests and print advertising- Digital marketing strategy and execution

What you’ll bring- Minimum 5-7 years B2B and B2C marketing experience, including strategy and execution. Preferably within the insurance industry. Financial services or other broker-focused industry will also be considered.- High degree of comfort in a consulting function/role. Expertise in relationship building and client partnership.-
- Experience collaborating with multiple partners to gain alignment on initiatives and campaigns.- Experience handling outside agencies and vendors to implement marketing.

What you’ll get- Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.- Outstanding Career Development opportunities.- We’ll support your professional development education.

Aviva Canada has an accommodation process in place to provide accommodations for employees with disabilities. If upon commencement of employment you require a specific accommodation because of a disability, please contact your Talent Acquisition Partner so that an appropriate accommodation can be arranged. This process applies throughout your career with Aviva Canada.

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