Consultant, Marketing Analytics

About Us

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward.

Who We Are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion

• At CCG, we are committed to delivering an exceptional Associate experience. We offer:
• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs

What You Will Do

• Assist in campaign/project scoping in marketing quarterly in-take process by clarifying and aligning with business clients on campaign/project objective, target and exclusion criteria, file format, etc.
• Provide customer profiling with demographic, geographic and psychographic insights through 1st and 3rd party data
• Automate routine list pulls and routine Power BI reports to improve efficiency
• Provide analytics consulting services to support marketing strategy & planning of 'Target the right customer using the right product through the right channel at the right time'
• Remain involved in the campaign design phase and scope out the business analytical needs/challenges
• Provide expertise in campaign experimental design (test vs. control), statistical significance, etc.
• Support data literacy and ensure analytical results' interpretations and implementation are correct
• Identify opportunities for integrated solutions, incorporating qualitative and quantitative insights by working with the Research team
• Identify data gaps, new data opportunities and process enhancement opportunities to meet ever-growing business needs
• Provide business use cases and propose recommendations to the Marketing Data & Analytics team for new data/process integration into Marketing Analytics Datamart (MAD)
• Document new analytical methodologies and best practices in the Marketing Analytics Handbook and share knowledge with the rest of the team
• Other duties as assigned

Who You Are

• Bachelor's degree in Mathematics, Statistics, Engineering, Commerce, or Analytics areas
• Minimum 5 years of database marketing by using SAS/SQL
• Minimum 5 years of marketing analytics for campaign list pull, reporting or customer profiling
• Experience with Power BI required
• Experience in analytics consultation with 3rd party data such as Environics Prizm is an asset
• SAS Certified Advanced Programmer (SAS 9) certification is and asset
• Demonstrates strong logical reasoning and problem-solving skills using a systematic and sequential approach
• Ability to maintain accuracy and thoroughness in work, ensuring high-quality outputs.
• Strong verbal and written communication skills
• Ability to work independently in a fast-paced environment

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.