Social Media and Marketing Manager

About Purrdy Paws

Purrdy Paws is Ottawa's premier pet grooming service, operating three brick-and-mortar

locations and two mobile grooming units. Known for our exceptional pet care,

specialized services, and inclusive approach, we're seeking a Marketing Manager to

drive our continued growth and expansion.

Position Overview

We're looking for a strategic Marketing Manager to lead our marketing initiatives across

expertise with data-driven decision-making to enhance our brand presence and support

our expansion goals.

Key Responsibilities

Location Management
- Conduct monthly visits to all brick-and-mortar locations (Bank Street, Stittsville,

Beechwood)
- Coordinate with mobile grooming units for content creation and marketing

opportunities
- Build relationships with location managers and staff
- Identify location-specific marketing needs and opportunities

Strategic Planning & Execution
- Develop and implement comprehensive marketing strategies and tactics aligned

with business growth objectives
- Create and manage annual marketing budgets across all locations
- Design location-specific marketing campaigns to drive growth in each service

area
- Build and execute customer acquisition and retention programs

Digital Marketing & Social Media

campaigns
- Develop engaging social media content strategy with focus on education and

brand building, including a calendar
- Oversee TikTok content strategy and growth
- Create and execute photography plan for social media content across all

locations
- Implement and optimize Google Ads, Meta Ads and other paid digital campaigns
- Create engaging and eye-catching graphics & video in Canva

Event Planning & Community Engagement
- Plan and execute community events across all locations
- Develop annual event calendar aligned with business objectives and seasonal

peaks
- Coordinate with local partners and vendors for event execution
- Manage event budgets and measure ROI
- Create event-specific marketing materials and promotion strategies
- Oversee event photography and content creation for social media
- Build relationships with local pet organizations and community groups
- Design and manage pop-up experiences for mobile grooming units

Brand Management
- Maintain brand consistency across all locations and marketing channels
- Develop marketing materials and guidelines for current and future locations
- Create compelling content that showcases our unique service offerings and

values
- Manage and enhance our reputation through review management and customer

feedback

Analytics & Reporting
- Track and analyze marketing metrics across all channels and locations
- Create monthly performance dashboards for leadership team
- Monitor competitor activities and market trends
- Provide data-driven recommendations for marketing optimization

Growth & Expansion Support
- Develop scalable marketing processes to support multi-location growth
- Create marketing playbooks for potential franchise model
- Collaborate with operations team on new location launches
- Support recruitment marketing initiatives

Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of marketing experience, with at least 2 years in a management role
- Proven experience in multi-location business marketing
- Strong digital marketing skills including social media, content creation, and paid

advertising
- Experience with marketing analytics and reporting
- Excellence in project management and team coordination

Preferred Qualifications
- Experience in pet industry or service-based business marketing
- Knowledge of franchise marketing
- Experience with educational content creation
- Understanding of local market dynamics in Ottawa region

Personal Qualities
- Strategic thinker with strong analytical skills
- Creative problem-solver
- Excellent communicator
- Self-motivated and results-driven
- Passion for pets and pet care industry
- Ability to work in fast-paced, growth-oriented environment

What We Offer
- Competitive salary and benefits
- Professional development opportunities
- Dynamic, growing work environment
- Opportunity to shape marketing strategy for expanding business
- Pet-friendly workplace

Location: Ottawa, ON (hybrid work arrangement possible)

Position Type: Full-time

diversity and supports the growth of all team members.

**Job Type**: Permanent

Pay: $40,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Store discount
- Vision care

Ability to commute/relocate:

- Ottawa, ON K1S 3V4: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (required)

**Language**:

- English (required)

Willingness to travel:

- 50% (required)

Work Location: Hybrid remote in Ottawa, ON K1S 3V4

Expected start date: 2025-09-18