Manager, Public Relations

**JOB OPPORTUNITY**

**About the CFPC**

The College of Family Physicians of Canada (CFPC) is the professional organization that represents more than 46,000 members across the country. The CFPC establishes the standards for and accredits postgraduate family medicine training in Canada's 17 medical schools. It reviews and certifies continuing professional development programs and materials that enable family physicians to meet certification and licensing requirements.

**Our Mission**: Leading family medicine to improve the health of all people in Canada—by setting standards for education, certifying, and supporting family physicians, championing advocacy and research, and honouring the patient-physician relationship as being core to our profession.

**Our Vision**: Leading family medicine. Improving lives.

**Our Values**: Caring; Learning; Collaboration; Responsiveness; Respect; Integrity; and Commitment to Excellence.

**Position Title: Manager, Public Relations and Communications**

**Vacancy#: 2025-14**

**Department: Marketing and Communications**

**Division: Member and External Relations**

**Reports to: Director, Marketing and Communications**

**Classification: Management**

**Status: Permanent Full Time**

**Full Time Equivalent: 1.0**

**Salary Range: Min. $92,586 Mid.$115,732.32 and Max. $138,878.88**

**Summary**

The Manager, Public Relations and Communications plays a key role in advancing the College of Family Physicians of Canada (CFPC) strategic priorities through clear, consistent, and compelling communications. This role supports the President, Board of Directors (BoD), CFPC Executive Office of the CEO (OCEO), Chapters, and other senior leaders by developing and managing communications that reflect the CFPC’s voice, strengthen its reputation, and deepens engagement with internal and external audiences. The Manager is responsible for developing and implementing strategic communication and media plans to enhance the organization’s image, specifically with the CFPC’s membership. This role involves overseeing internal and external communication, managing media relations, ensuring consistent messaging and branding across all channels and platforms, and supporting issues management and crisis communications.

**Main responsibilities include but are not limited to**:
**Essential duties**

Executive Communications and Management (includes Board, OCEO and Chapters):

- Manage the research, writing, and editing for speaking remarks, articles, media briefs, and correspondence for the President, CEO, and other senior leaders.
- Tailor messages for diverse audiences, including members, governments (primarily federally), partners, and media.
- Develop and prepare communications for the Board Chair (President), CEO and other leaders as required, to ensure consistent strategic messaging to CFPC members and key stakeholders.
- Draft reports, summaries, and statements to communicate decisions and strategic direction as required.
- Provide leadership and work under the supervision of the Marketing and Communications Director, Executive Director of Member and External Relations and OCEO (where appropriate) in managing issues, reputational risks, and crisis communications.
- Advise senior leadership on communication approaches for sensitive topics (may require working with other CFPC departments and Chapters to align communication plans and messaging).
- Serve as the editorial lead and quality control for all executive-facing communications.
- Ensure accuracy, clarity, and consistent voice across all platforms, formats and channels.

Strategic Communications and Brand Alignment:

- Develop and implement organizational strategic communications plans that align with the CFPC's new brand strategy, goals, values, and advocacy priorities. This includes crafting key messages, identifying target audiences, and selecting appropriate communication channels.
- Create and work with internal departments on communication strategies and messaging frameworks for priority initiatives, policy announcements, advocacy, or organizational change
- Oversee the creation of strategic and engaging communications and content that reflects the CFPC's brand and values.
- Maintain brand consistency in communications, messaging and tone across various platforms and ensure all communications uphold the CFPC's reputation and professional image.

Internal and External Communications and Measurement of Effectiveness:

- Monitor member sentiment and potential risks to the CFPC's reputation (issues management).
- Develop communication responses and plans during crises to ensure timely and transparent messaging and provide rapid, coordinated responses to sensitive issues or media scrutiny. Also provide strategic communications counsel to leadership on reputation and risk management (crisis communications).
- Monitor communications and media effectiveness, including but not limited to: reach and impact of bilingual communication efforts through