Specialist, Public Relations

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Specialist, Public Relations

Location: Mississauga, ON (Hybrid)

Who We Are

SOTI’s growth and success is a result of commitment to innovation through entrepreneurial culture and leadership. Employees are driven to make an impact, offer unique value and most importantly, be part of a winning team.

What We’re Looking For

Do you live to tell a great story? Thrive in a fast-paced environment that encourages you to make your mark and be part of something big? SOTI is looking for a Public Relations Specialist to support our PR team in North America and LATAM as they grow and evolve our corporate reputation and brand.

What’s in it for you?
- The People_ - Our people are our most important resource. From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
- The Growth_ - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big
- The Technology_ - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do- Bring the SOTI story to life by supporting the team with their proactive regional PR plans for the company to reinforce brand vision, values and positioning that support the growth of a fully integrated communications strategy- Support the PR strategy to drive brand awareness- The potential to assist with the writing of content (customer stories, blogs, etc.)- Facilitate requests from the agencies to achieve Platinum and Tier 1 business and technology media coverage- Liaise with SOTI spokespeople to ensure they have the materials required to prepare them for interviews or garner approvals- Work with the PR Managers in all regions to grow our PR calendar consisting of editorial opportunities and diverse, creative campaigns to maximize media exposure and align them with company strategic goals- Coordinate and integrate PR campaigns, content and results with the Social Media team to ensure sharing across SOTI’s social channels- Support the PR Manager’s relationships with SOTI’s external PR agencies- Support and help organize opportunities for corporate speakers at events and conferences- Support and help the PR team with project management for SOTI’s quarterly reports, working cross-functionally with the Corporate Marketing team as well as the PR agencies- Ensure corporate awards and product review opportunities are supported and help to prepare submissions- Support the PR team with logistics and administrative tasks to fulfil external opportunities such as speaking engagements, media opportunities, etc. by booking meetings, preparing briefing books with the agency and follow up- Oversee the reporting and measurement tools on weekly, monthly and quarterly basis and work with the PR team to assemble data and provide reporting metrics as required- Prioritize and manage incoming requests for information, surveys, fact checks, customer references, and events.- Support the PR team as they develop case studies, sales, marketing and product opportunities- Work with the social media team to ensure content calendar is updated and new opportunities are in the pipeline

Qualifications- Bachelor's degree in Journalism, Communications, Marketing or Business, Post-Secondary Certification in Public Relations, ideally with 1-2 years of relevant experience- Strong written and verbal communication skills; strong copywriting and content creation skills with the ability to proof and edit copy- An interest in learning about a global media relations landscape- The ability to oversee daily monitoring through a media monitoring tool- The ability to coordinate results reporting and submissions from global PR agencies- Provide support for PR-owned content creation such as quarterly reports and customer stories- Results-driven, continually raises the bar while delivering both quality and quantity- Passionate about being current on latest industry trends; able to articulate key details and potential opportunities clearly and confidently- Growth mindset and attitude of a lifelong learner, with a genuine desire to make a difference within a growing organization- Comfortable with risk-taking to challenge the status quo- A self-starter that can multi-task and constantly prioritize on the fly - you get stuff done- Motivated, energetic team player who thrives in a dynamic fast-pace