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Public Relations/communication Manager
2 weeks ago
**Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.**
Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.
**Job Overview**
Position Schedule: Full-Time
This position is responsible for developing, executing and measuring effectiveness of our public relations and external communication efforts to help build brand awareness and familiarity of Edward Jones across Canada. This individual will work closely with the PR agency to lead all media relations, reputation management and thought leadership programs. They will consult and partner with the internal communications team and other business areas to identify key communication points, recommend methods for communicating messages effectively, create communication plans and strategies, and craft communications.
Responsibilities include:
- Write and edit a broad range of external communications that build up the Edward Jones' brand awareness, opinion and consideration among key external audiences. Lead public and media relations, corporate social media, crisis and reputation management, awards and rankings, thought leadership and other communications projects with direction from Team Leader and partner closely with PR agency and other content creators to develop and execute communications strategies and tactics.
- Collaborate with the Office of the President as well as other senior leaders, internal communications and change management colleagues to contribute to building and implementing a comprehensive communication plan, ensuring the right message is delivered to the right audience at the right time for maximum effectiveness. Implement proactive strategies to cultivate key national and regional media relationships. Support financial advisors' local presence, relationships and business through media training, key messaging and community engagement opportunities.
- Own development and execution of the corporate social media strategy using various social media channels and distributing social media pieces that are strategically aligned with the other external communications to ensure cohesive brand building.
- Assist in the development and maintenance of an effective crisis management and response plan. Collaborate with legal, compliance and other internal stakeholders in the handling of issues and events.
- Lead the firm's awards and rankings program, advancing the brand and reputation of the firm and helping to accomplish key business objectives and aiding awareness with a broader group of stakeholders.
- Manage deliverables through rigorous editorial, business area and compliance review, while ensuring messages meet the needs of the target audience.
- Effectively build relationships to achieve business outcomes. Influence business area leaders and associates by providing guidance on goals, key messages and targeting to deliver client-centric content for a variety of audiences and channels. Serve on virtual teams that cross multiple divisions.
- Define KPIs, measure effectiveness, report out regularly through a standardized reporting cadence and process, and make recommendations to improve/ optimize.
- Manage PR budget.
**Skills/Requirements**
**Position Requirements**:
- Bachelor's degree in communication, journalism, or related field; or equivalent work experience is required.
- Minimum of 7 years experience in a writing/communication position with experience leading projects.
- Financial services industry experience highly desirable.
- Excellent English writing and editing skills. Demonstrated ability to take complicated topics and develop clear communications that inform and educate.
- Experience working with senior executives.
- Working knowledge of communication principles, tools, channels and design elements.
- Must develop an understanding of our brand promise and voice, and deliver that promise through effective external communications.
- Ability to write for different media and to identify most effective channels to deliver key messages to target audiences.
- Demonstrate ability to manage changing priorities and deadlines.
- Experience with social media, thought leadership strategy development and execution, and some level of crisis communication experience.
- Agency and budget management experience.
- Ability to collaborate with graphic artists, website designers and video producers is required. Needs basic understanding of graphic design and video production.
- Proficient in Microsoft Word, Excel and PowerPoint.
- Bi-lingual (English and French) is nice to have.
**Problem Solving**:
Using existing communication best practices as a guide, the Communications Manager will
