Marketing Analyst

2 weeks ago

Remote, Canada Sidebar Full time

At Sidebar, our mission is to connect leaders and catalyze extraordinary success. Our vision is everyone’s full potential, unleashed. Sidebar is a private community of exceptional leaders who are matched in small peer groups to help each other achieve their goals faster.

**Some things we’re proud of**

Sidebar uses science-based algorithms to place exceptional leaders with the right group of peers who can help each other get better at their work the fastest.

Working at Sidebar means working on the future of work and leadership development.

The waitlist list of potential members to join is 20,000 and growing.

We publicly launched last October and raised a super seed of $13.5M alongside world-class angels and investors, including the team at Foundation Capital, Scribble Ventures, and the founders of Pinterest, Front, and several senior executives from Facebook.

Founded in 2022 in San Diego by veteran ex-FAANG product leaders.

**About the role**

Sidebar has a strong product market fit and we are rapidly growing our member base. We are seeking a curious and scrappy **Marketing Analyst **to join our team. Your role will be to help achieve Sidebar’s customer acquisition goals by understanding what marketing and growth initiatives are working, which are not, and how we can be more effective in driving growth for Sidebar. You’ll analyze campaigns, channels, conversion funnels and retention rates to help inform our go to market and customer acquisition strategies.

As a **Marketing Analyst**, you’ll
- Gather, analyze and interpret marketing data across campaigns, channels and marketing and growth initiatives
- Develop user acquisition and growth marketing forecasts across user acquisition, campaign spend, and expected return on investment
- Assess new opportunities based on expected outcomes, customer acquisition cost and return on investment
- Analyze conversion funnel performance and identify opportunities to improve conversion and customer success rates
- Develop an understanding of the Sidebar customer base, valuable user segments and opportunities to grow these audiences
- Help understand customer acquisition cost, lifetime value and payback analysis to ensure marketing budget objectives are met

**About you**

You’ll thrive as a/an **Marketing Analyst**, if you have/are:

- Bachelor's degree in statistics, mathematics, business or related field.
- 3+ years experience working in marketing/growth/business analysis
- Strong SQL skills with an ability to answer business questions through database queries (This role requires passing a SQL loop in the interview process)
- Experience with analytical and BI tools such as R, SPSS, Looker, Preset, Mode, Google Analytics, etc.
- Proficiency with Microsoft Excel, spreadsheets and data manipulation, presentation
- Excellent research, analytical, and data interpretation skills.
- Exceptional verbal and written communication skills.
- Ability to communicate complex information in an easy-to-understand format.
- A builder, passionate about helping people do their best work.
- A natural connector and love community-based products and experiences.
- Highly driven and independent, with the ability to communicate effectively, confidently, and succinctly.
- Thrive in a fast-paced, rigorous environment with changing priorities and get excited to innovate and collaborate with others, and experiment with new ideas.

Sidebar is a distributed team with headquarters in San Diego, CA. This role is **remote** within the United States. We offer competitive compensation and benefits.

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