Head of Demand Generation

Solace helps companies connect and integrate all of their assets through the power of event-driven architecture. Our technology makes it easy to unlock data silos and capture events occurring across large enterprises; stream information about those events everywhere it needs to be in real-time; and give the apps, AI agents and people who receive it the power to immediately react with decisive actions and smart decisions.

Many of the world’s biggest companies trust Solace to modernize their IT infrastructure by embracing trends like AI, cloud and IoT so they can create awesome experiences for their customers, partners and employees.

So, the next time you drive a car, order furniture online, fly in a plane, check your bank balance on your phone, your positive experience could be a direct result of our technology—and your hard work

**Overview**

Solace is hiring a **Head of Demand Generation** to drive the growth of our business. This is a transformational leadership opportunity for a seasoned marketing executive who thrives on building scalable demand generation programs. You'll
be responsible for architecting and executing comprehensive demand generation strategies that drive substantial pipeline growth and accelerate our path to market leadership. This is a hands-on leadership role reporting to the CMO where you'll be executing directly while building the foundation for future team growth.

**Key Responsibilities**
- Drive to quarterly pipeline targets and be a key marketing leader focused on commercial success.
- Own the unified demand gen plan with inputs from cross-functional teams within Marketing.
- Strategy & Execution: Build and execute end-to-end demand generation strategies targeting enterprise accounts, with a focus on scalable, AI-driven programs.
- ABM & Campaigns: Lead account-based marketing (ABM) initiatives, develop personalized, multi-channel campaigns, and align closely with sales to penetrate high-value accounts.
- Paid Media: Own and optimize paid media across LinkedIn, Google Ads, SEM, and review sites to drive high-intent leads.
- Engage in continual improvement of the martech stack, and related processes including lead scoring, attribution models, and pipeline analytics to support data-driven decisions.
- Team Building: Start as an individual contributor with potential to grow a team; foster a culture of experimentation and collaboration.

**Qualifications**
- Experience: 10+ years in B2B demand generation with a proven record of driving significant ARR growth, especially in high-growth environments.
- Expertise in launching and managing strategic campaigns across multiple channels.
- Expertise: Deep knowledge of enterprise sales cycles, ABM tools, Data Enrichment and martech.
- Skills: Strong communication, analytical and partnership skills with Sales.
- AI Proficiency: Strong grasp of AI tools and workflows to drive efficiency and innovation in marketing.
- Leadership: Self-starter with hands-on execution ability, strong cross-functional collaboration skills, and comfort in fast-paced, ambiguous environments.
- Familiarity with audience segmentation and the ability to tailor strategies to global audiences is highly preferred.
- Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth.
- Preferred: MBA, background in SaaS, or enterprise software; track record of delivering meaningful pipeline growth in scale-up businesses ($100m+ ARR).

**Why**You’ll** Want to Join Us at Solace**
- We have an awesome team You’ll get to work with some of the smartest individuals in the business.
- We believe in work-life balance, and that it’s important to love what you do.
- We have adopted a hybrid work model to create an inclusive environment for everyone.
- We live by our values every day: craftsmanship, trust, courage, freedom, momentum, humility, and human experience.
- Our training programs are top-notch.
- We like to brag about our
stellar customer lineup
- We are social - we like to keep things simple and fun
- We are one of the top-ranked employers on Glassdoor.
- We have a sense of humour and make cool videos on cool topics like MITT and this

We understand that experience takes on various shapes and sizes. Not sure you meet all the requirements? We still want to hear from you Your unique experience could be exactly what we are looking for.

At Solace, we believe that diversity and inclusion drive innovation and growth, both in business and in life. We strive to create an enriching and safe workplace where you can be who you are. If you want to do the best work of your career and feel supported every step of the way, we encourage you to join us

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