VP, Demand Generation

What You'll DoTeam Leadership & StrategyLead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenueDevelop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targetsFoster a culture of experimentation, data-driven decision making, and continuous optimizationCampaign Development & ExecutionDesign and execute integrated, multi-channel campaigns that generate high-volume, qualified pipeline for SMB security buyers through direct and partner channelsDevelop comprehensive channel marketing programs to support MSPs, system integrators, and technology partners in selling our solutionsCreate scalable demand generation programs that efficiently reach IT managers and business owners through direct outreach and channel partner networksBuild compelling co-marketing campaigns and partner enablement materials that resonate with budget-conscious SMB buyersDevelop targeted segmentation strategies based on vertical markets, geographic regions, and partner channel capabilitiesAnalytics & Performance OptimizationPartner with marketing analytics to implement robust multi-touch attribution models that accurately measure campaign effectiveness and ROIDrive data-driven marketing spend optimization and media mix modeling to maximize efficiency across all channelsEstablish and optimize key metrics including pipeline generation, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV)Technology & Process InnovationIdentify, evaluate, and integrate new marketing technologies and partners to enhance demand generation capabilitiesBuild scalable, automated nurture programs and behavioral trigger campaigns across key marketing channelsDevelop comprehensive testing frameworks to drive rapid experimentation and continuous improvementCross-Functional CollaborationPartner closely with Direct Sales, Channel Sales, and Customer Success teams to ensure seamless handoffs and optimize the entire customer journeyCollaborate with Channel Partner Management teams to develop joint marketing strategies and co-selling initiatives with MSPs and resellersWork with SDR and inside sales teams to enhance lead qualification and pipeline acceleration for both direct and partner-sourced opportunitiesPartner with Product Marketing to ensure campaign messaging aligns with partner positioning and competitive differentiation in channel marketsCoordinate with Partner Success teams to drive partner enablement, training, and joint marketing executionWhat You'll BringRequired Qualifications10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketersProven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experienceExpertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship managementStrong analytical background with experience using data to drive decision-making and prove marketing ROITechnical project management experience, including gathering requirements across business teams and managing complex implementationsExceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiativesDemonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraintsPreferred QualificationsCybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processesFull-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketingMSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamicsHigh-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital eventsPartner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partnersMarketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM toolsExperience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)Track record of success at high-growth startups or during periods of rapid scaling at established companiesPurple PerksWhat do we offer you?Fully covered medical, dental and vision – for employee and eligible dependentsGenerous PTO and observed holidays2 PaidVoluNteerDays per yearPaid Parental Leave401(k) with company-match and Flexible Spending AccountsEmployee Stock Purchase ProgramFree Lunch 2x per week at Collaboration HubsOn-site gym access atselectCollaboration HubsWellness rewardsFuN-raising opportunities as part of our giving programN-abliteLearning – custom learning experience as part of our investment in youAbout N-ableAt N-able, Inc. (NYSE: NABL), we are a global software company that turns IT possibilities into capabilities. That means we partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate their evolving IT needs. We build strong relationships with our customers to help them thrive at every stage of growth, and at the heart of this effort is our network of N-ablites —a global team of extraordinary, diverse creators who are dedicated to making a difference in how our partners do IT.#LI-GM1 #LI-HybridRequired Qualifications10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketersProven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experienceExpertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship managementStrong analytical background with experience using data to drive decision-making and prove marketing ROITechnical project management experience, including gathering requirements across business teams and managing complex implementationsExceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiativesDemonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraintsPreferred QualificationsCybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processesFull-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketingMSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamicsHigh-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital eventsPartner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partnersMarketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM toolsExperience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)Track record of success at high-growth startups or during periods of rapid scaling at established companiesTeam Leadership & StrategyLead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenueDevelop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targetsFoster a culture of experimentation, data-driven decision making, and continuous optimization #J-18808-Ljbffr