Content Marketing Specialist

Job Type

Full-Time

Location

Hybrid - Greater Toronto Area

Job description

Applicants should possess a robust background in content marketing within the tech sector, exemplary skills in multi-channel content creation and distribution, and the ability to sustain operational excellence in a dynamic work environment. This role offers the opportunity to influence and innovate within an ambitious tech consultancy, leveraging both strategic oversight and creative acumen to drive brand growth and community engagement.

**About Ferroque Systems**:
Founded in 2007, Ferroque Systems (Ferroque) is an industry leader in digital workspaces and the broader end-user infrastructure (EUI) technology landscape, driven by a service-centric ethos that sets us apart from our product-focused counterparts.

Built on a philosophy of delivering comprehensive, impactful solutions, we have set an unmatched record of completing more projects in our field annually than any competitor in the Americas. Our team’s expertise is honed through diverse, real-world challenges, enabling us to offer tailored solutions that help our customers meet and surpass their goals.
Our commitment to long-term partnerships, technical acumen, and a deep understanding of customer needs solidify our position as the market leader. We are dedicated to ensuring our customers are proud to work with us, just as we are honoured to be chosen to work with them.

Ferroque Systems specializes in four distinct practice areas of EUI and is pleased to offer sales expertise in best-of-breed technology products and world-class professional and managed services in these areas.
- **Digital Workspaces**. Secure remote app and desktop solutions to meet a broad range of use cases and compliance requirements, enabling users to perform their best work regardless of their location, while emphasizing the digital employee experience end-to-end.
- **Network & Security**. Technologies that secure the network perimeter inside and outside the office, deliver data with ultra-low latency, and protect and optimize web apps at scale.
- **Infrastructure**. Virtualization hardware, cloud, and monitoring platforms that power demanding workloads on-premises and in the cloud, driving optimal ROI, resiliency, and observability.
- **Endpoints & Productivity**. Centralized management of all endpoints, unified printing, and content collaboration solutions that streamline management and security of data and devices.

**What You’ll Do**:

- **Creative Content Production**: Generate and refine content, including selecting standout moments from webinars and in-person content, writing compelling copy for online and offline use, case studies and whitepapers, curating content written by our technical teams, and designing promotional materials.
- **Post-Production Optimization**: Streamline the post-production process to ensure timely and consistent content delivery and our brand image and voice remain consistent in our content.
- **Visual Content Creation**: Employ graphic design tools including Canva, Photoshop, Premier Pro, and Photoshop to produce simple yet impactful digital content.
- **External Collaborations**: Manage external contractors to guarantee high-quality outputs in video editing, graphic design, and content writing.
- **Content Promotion**: Promote content through various forms, converting it into multiple formats like quotes, blog posts, and social media updates.
- **Customized Platform Content**: Customize content to fit the unique demands of platforms such as LinkedIn, YouTube, and Instagram, and manage scheduling to maximize impact.
- **Partnership Engagement**: Coordinate with our technology partners and pursue opportunities for appearances on Ferroque, partner, or industry webinars and other mediums to broaden our reach.
- **Audience Insight Research**: Conduct in-depth research to uncover topics that resonate with our target customers, leveraging data from various sources.
- **Community Engagement Strategies**: Develop and implement strategies to increase community interaction and growth online and offline. Measure the reach and effectiveness of our marketing strategies and conversion rates.
- **Lead Generation**: Assist in the development of online lead generation funnels.
- **Website Management**: Make updates to our corporate website’s copy, images, and content including blogs, events, and wiki content.
- **Document Templates**: Develop and maintain Microsoft Word, PowerPoint, and SaaS document creation templates to ensure consistency in brand image.

**What Makes You a Great Fit**:

- **Proven Expertise**: At least three years of experience in content marketing, with a robust portfolio that highlights your ability to engage and expand audiences.
- **Innovative Approach**: A proactive stance on industry trends to keep our content cutting-edge and engaging.
- **Multifaceted Skills**: Exceptional writing and editing capabilities, basic graphic design, and video editing know