Social Media Coordinator

3 days ago

Richmond Hill, Canada West Coast Kids Full time

Join our **TEAM**

West Coast Kids was born in 1974 and has continued to serve our valued customers as a family-owned business for almost 50 years Located in the heart Winnipeg, Manitoba, there are now 10 locations across Canada.

We are currently looking to fill the role of **Social Media Coordinator** to support our team based in Toronto. We are looking for an individual that can adapt and grow with our business while demonstrating leadership, dedication and hard work.

**Responsibilities**
- Complete daily posting, maintenance, and monitoring of West Coast Kids’ social media profiles and presence
- Propose campaigns and strategies to increase lead generation, engagement and conversions
- Contribute to and execute the build on social media strategy
- Creates and leads the social media marketing calendar including monthly content
- Write engaging, original content with a strong brand voice for all social channels
- Generate content & idea creation for social media posts (captions, ideas, images etc.,reels)
- Utilize a posting schedule to ensure consistency on all platforms
- Facilitate online conversations with customers and respond to queries
- Oversee social ad performance on Facebook, Instagram etc.
- Stay up to date with changes in social platforms ensuring maximum effectiveness
- Track, measure, and analyze all initiatives to report on social media ROI
- Maintain up to date knowledge of social media trends, algorithms, issues and best practices
- Travel to stores, conferences, and special events is required for social media filming

**Requirements**:

- Post-Secondary Education in Marketing, Communication, or related field
- 3+ years of Social Media experience
- Must be comfortable with regular on-camera filming for product demonstrations and events
- Strong knowledge of social channels and best practices
- Strong creative background and ability to create content (text, image, and video)
- Knowledge of social post scheduling software (Later, Hootsuite or similar)
- Strong ability to work independently and within a team environment
- Strategic thinker with the ability to identify supporting tactics for social media and other marketing strategies
- Strong analytical skills & ability to track metrics proving ROI of social media efforts
- Self-driven and independent performer with strong commitment to deadlines
- Experience with Google Analytics an asset
- Graphic design or video editing skills an asset
- Knowledge of Facebook Ads Manager an asset

**Salary**: From $45,000.00 per year

**Benefits**:

- Dental care
- Paid time off
- Store discount

Schedule:

- 8 hour shift
- Weekend availability

**Experience**:

- Social Media Marketing: 3 years (preferred)

Work Location: One location

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