Manager, Culture

Company Summary: London, Ontario is a growing and vibrant city. Our municipality is home to almost 500,000 residents, and welcomes all to live, work and play. Our employees take pride in working for a well-run city that offers exceptional amenities, services and programs for our residents. Londoners love our urban trails, outdoor parks and events, recreation programs and our thriving arts, music and culture scene

The City of London has implemented the Anti-Racism and Anti-Oppression (ARAO) division with the mandate to create and sustain action-focused, positive, and lasting systemic change in the City of London so that race or membership in an equity-denied group does not predict one’s access to opportunities or ability to engage whole heartedly in the London community. To learn more about The City of London’s commitment to Anti-Racism and Anti-Oppression, visit the ARAO website.
- Location: London, ON
- Date Posted: 07 Nov 2024
- Closing Date: 25 Nov 2024
- How to apply:

- Job Type: Full-Time
- Job Category: Manager

**Summary of Duties**:
Reporting to the General Manager, Tourism London Inc., the Manager, Culture and Entertainment Tourism is responsible for advancing culture, entertainment and leisure travel strategies and the planning, development, implementation and evaluation of programs that include culinary, recreation, theatrical, heritage and family entertainment sectors, in addition to assuming responsibility for the marketing, publicity and social media strategy for all sectors within Tourism London.

**Work Performed**:

- Provide leadership in the coordination and delivery of Culture and Entertainment Visitation Strategy and Leisure and Culture Tourism Visitation Strategy that contribute to the implementation of strategic initiatives for Tourism London.
- Responsible for managing employees including hiring, coaching, administration, and performance of reporting employees. Respond to sensitive and confidential human resource issues as required.
- Provide leadership in the execution and delivery of services and programs in the following areas of accountability:

- Undertake and coordinate the development and implementation of all advertising activities of Tourism London, supporting both its programs and services and co-op based advertising, along with all related implementation and evaluation tasks for all product areas and event advertising support.
- Develop and implement a Culture and Entertainment Visitation Strategy and programs for London connected to Tourism London's Strategic Plan.
- Develop and implement a Leisure and Culture Tourism Visitation Strategy and programs for London connected to broader regional leisure and culture tourism initiatives through partnerships, co-op advertising, social media, joint product development initiatives and other activities through the Southern Ontario Tourist Organization, other regional, provincial and National tourist bodies, neighbouring and regional municipalities, private sector partnerships and others that may apply.
- Oversee on behalf of Tourism London, the creation, maintenance and monitoring of all marketing and media relations initiatives. Responsible for media buying, negotiations, maintenance and monitoring of London advertising and promotional campaigns.
- Work with London-based attractions, events and other operators and sponsors to enhance their attendance and long-term viability through the provision of technical supports relative to organizational, product, marketing and related development.
- Work through the Southwestern Ontario Tourism Corporation (SWOTC) and other regional, provincial, national and international bodies to develop partnerships, advertising and promotional strategies, linkages and related considerations to support the growth and development of attractions and events.
- Work with external contractors with respect to the preparation, production and dissemination of Tourism London printed materials, videos and related promotional, training and other resources.
- Demonstrate commitment to anti-racism, anti-oppression, and human rights through interactions with community partners, employees and individuals and implementation of policies, programs and protocols that reflect this commitment.
- Demonstrate commitment and adherence to Health and Safety legislation and programs; and actively promote a culture of safety with direct reports.
- Provide updates, information and recommendations to the General Manager, Tourism London on priorities with responsibility to operationalize identified goals and strategies.
- Identify and recommend internal controls in the form of policies, procedures, practices in relation to the general and specific risks to Tourism London; ensure internal controls are implemented, monitored and reported on specific to Tourism London.
- Encourage and support employee participation and commitment to individual, divisional, and organizational objectives. Actively mentor, provide development opportun