Digital Marketing Coordiantor

**Alzheimer Society of Canada**

**The Alzheimer Society’s **vision is a world without Alzheimer’s disease and other dementias. Our mission is to alleviate the personal and social consequences of Alzheimer’s disease and related dementias and to promote research.

**OUR VALUES**

Collaboration Accountability Respect Excellence

**Digital Marketing Coordinator**

**Reports to**: Director, Marketing & Communications

**Supervises**: N/A

**Job Summary**

The Digital Marketing Coordinator is responsible for increasing and enhancing the Alzheimer Society of Canada’s digital presence on its website and social media platforms, including providing expertise and guidance in strategic social media to support the Society’s brand; maintaining accountability for the day-to-day management of the social media presence of the Society, including moderation and posting; performing analytical and reporting functions for both day-to-day postings and focused campaigns; and performing other duties consistent with the job classification, as required. Fluency in French is an asset.

**Essential Duties and Responsibilities**:
**Social Media**
- Provides expertise and guidance in strategic social media to support the Alzheimer Society of Canada’s brand, including paid and organic content strategy
- Supports the overarching social media and digital content strategy for the Alzheimer Society of Canada, which include achievable growth strategies for the Society’s platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn)
- Leads the concept and execution of the social elements for the Society’s campaigns and programs; contributes to the strategy development of all campaigns developed by the Marketing & Communications
- Leads efforts to capture new audiences and segment these audiences to further respond to their interests
- Defines targets and assists in updating the Marketing & Communication’s editorial calendar, ensuring the department meets its project plans and objectives while supporting the overall marketing and communication goals of the Society

**Content Creation**
- Identifies opportunities for and produces shareable, impactful content relevant to the audiences of the Society (e.g., people living with dementia, caregivers, researchers, donors, partner organizations)
- Writes informative, engaging social media copy, blog posts, web content, video scripts, and other marketing copy as required
- Coordinates content from multiple sources and distills into copy that is relatable and informative
- Basic knowledge of content management systems is an asset

**Operational Social Media Responsibilities**
- Maintains accountability for the day-to-day management of the social media presence of the Society, including engaging with various audiences, addressing questions and concerns, and posting new content
- Supports other departments at the Alzheimer Society of Canada (e.g., Fund Development, KTE/Research, Digital Solutions, Public Policy) in reaching their objectives and meeting their needs in social media and digital content
- Researches and maintains roster of relevant interest groups for dementia in Canada and their social platforms, and reshares appropriate content as necessary
- Establishes self as the expert resource on social media content & strategy for the Alzheimer Society of Canada and other Societies across Canada
- Collaborates with other Societies across Canada to ensure overall awareness and protection of the Alzheimer Society brand in Canada

**Measurement, Analysis & Reporting**
- Performs analytical and reporting functions for both day-to-day postings and focused campaigns; conducting ongoing analysis, measurement of effectiveness against goals in campaigns and programs
- Monitors site traffic on the Alzheimer Society’s of Canada website and social media platforms and reports usage
- Provides timely reporting of metrics and key findings with recommendations on adjustments and improvement
- Monitors social media referencing the Alzheimer Society and related issues
- Works with leads to establish benchmarks, KPIs, and meet their objectives

**Job Qualifications**

**Education**:

- Diploma or certificate in Communications or a related program of study
- Equivalent combinations of education and experience will be considered

**Experience**:

- 3-5 years’ experience, with a postgraduate qualification in digital media, marketing, communications and/or social media an additional advantage
- Previous experience in a not-for-profit organization is an asset
- Experience with digital marketing, including fundraising, audience development, customer relations management and political campaigning or advocacy

**Other Knowledge, Skills, Abilities or Certifications**:

- Excellent writing and editing skills are essential to success in this role, with strong attention to detail
- Strong organizational, planning and time management skills, including ability to multitask and handle multiple, concurrent issues