Marketing Loyalty and CRM Specialist

**Welcome Home**
- We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of the community.

**Cultivating Loyalty, One Initiative at a Time***

As a Marketing Loyalty & CRM Specialist, you will be responsible for implementing and executing Home Hardware’s CRM and mass Loyalty marketing initiatives. Led by the Manager, Loyalty & CRM this opportunity suits someone who is focused on executing with excellence, has experience with loyalty programs and has strong attention to detail.

**Ready to make an impact? Here’s how**:

- Support the development and lead the assigned Loyalty Marketing Campaigns to support the growth and evolution of the program, including the development of Loyalty Campaign capabilities. Responsible for end-to-end execution of accumulation, redemption, and targeted partner campaigns.
- Support and build out Annual Loyalty Promotional plans, tactics, and targets. Conduct regular performance reviews and optimize efforts leveraging data driven insights.
- Manage the day-to-day communication with Dealers and lead the development of Dealer Communication & Training Materials, managing Connect Content, and facilitating the onboarding and training of new RSOMs, Dealers and Staff.
- Support the day-to-day relationships with our strategic and agency partners.
- Track, monitor and communicate progress of loyalty program and performance against industry leaders.
- Develop Postmortem reports for Loyalty Campaigns and Promotions. Leverage the Customer Data to provide insights into Loyalty Member behaviour, making recommendations to improve future loyalty campaigns.
- Support the development of data monetization strategy and evaluate partnership opportunities to support offer development and coordinate with other stakeholders to identify new ideas to enhance the program.
- Lead the Loyalty team’s contribution to Homecoming including but not limited to booth design, tear down and set up, and Dealer engagement strategy.

**We’re looking for**:

- College Diploma in Business or Marketing with three to five years’ experience.
- Experience with Loyalty partner program and loyalty programs; expert knowledge of Loyalty & CRM principles and practices, specifically in retail.
- Strong marketing background and knowledge in building and following workback schedules.
- Attention to detail.
- Strong analytics skill.
- Google Analytics knowledge.
- Project management.
- Critical thinking and problem solving.
- Ability to build productive business relationships with internal and external partners.
- Experience developing and launching new programs.
- Proficient use of Microsoft Office products - strong focus on Excel and PowerPoint.
- Ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

**How we’ll make you feel at Home**

Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:

- Competitive earnings opportunity.
- Annual Incentive/Bonus Program.
- Comprehensive Benefits Program including:

- Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
- Defined Contribution Pension Plan with Company Match, and choice of contribution level.
- Group RRSP.
- Discounts from our corporate retail stores.
- Home & Auto Insurance discounts.
- Competitive vacation time.
- Personal and sick time.
- Employee Discount Program through Venngo WorkPerks.

***

**Canadians call us Home Hardware. We call it Home.