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Assistant Manager, Loyalty

2 weeks ago


St Jacobs, Canada Home Hardware Stores Limited Full time

**Welcome Home**

We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.

***

**Drive Loyalty, Build Connections, and Shape the Future**

As the Assistant Manager, Loyalty & CRM, you will be responsible for leading the planning and execution of Home Hardware’s CRM and Loyalty marketing initiatives, supporting the planning of the annual integrated marketing calendar with Scene+, as well as the development and oversight of all in-store marketing material. Led by the Manager, Loyalty & CRM, this opportunity will best suit someone who has strong relationship building capability and skilled in leading and developing loyalty partner co-marketing offers and initiatives.

**Ready to make an impact? Here’s how**:

- Develop and lead in-store marketing and cross-partner promotions, managing campaigns, contests, and fostering relationships for future opportunities.
- Oversee in-store marketing materials, Dealer Communications and Training Materials, and Connect Content.
- Collaborate with key cross functional stakeholders across Home Hardware, ensuring the Loyalty team is providing the required input and decisions to develop and execute loyalty program strategies. Including day-to-day support of Home’s strategic and agency partners.
- Conduct competitor and marketplace analysis to understand the loyalty & CRM landscape in Canada, bringing best practices and opportunities to our programs.
- Responsible for CRM program partnerships and monetization opportunities to support offer development and coordinate with other stakeholders to identify new ideas to enhance the program.
- Support the development and delivery of overall Loyalty program objectives and KPIs. This includes executing with excellence and meeting Loyalty program and Marketing objectives, while increasing Loyalty member spend, frequency, recency, and overall engagement.
- Support the day-to-day loyalty partnerships to ensure all campaigns, reviews and programs are operating as scheduled, including the support of post-mortem reporting, and sharing results internally.
- Collaborate with Manager, Loyalty & CRM and partners on annual planning, cross-promotional opportunities and supporting day-to-day relationships.

***

**We’re looking for**:

- Bachelor’s Degree in Business or Marketing is preferred.
- Three to five years in a similar position; experience leading, developing and launching new programs.
- Strong understanding of loyalty marketing & CRM practices and principles.
- Keen attention to detail.
- Project management capabilities and experience working with cross functional stakeholders. Ability to build productive business relationships with internal and external partners.
- Critical thinking and problem-solving skills.
- Working knowledge of Microsoft Office products like Word, Excel, and PowerPoint.
- The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

**How we’ll make you feel at Home**

Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:

- Competitive earnings opportunity.
- Annual Incentive/Bonus Program.
- Comprehensive Benefits Program including:

- Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
- Defined Contribution Pension Plan with Company Match, and choice of contribution level.
- Group RRSP.
- Discounts from our corporate retail stores.
- Home & Auto Insurance discounts.
- Competitive vacation time.
- Personal and sick time.
- Employee Discount Program through Venngo WorkPerks.

**Canadians call us Home Hardware. We call it Home.