Ecommerce Consumer Engagement Specialist

**Welcome Home**

We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.

**Driving Personalized Ecommerce Experiences**

As the eCommerce Consumer Engagement Specialist, you will develop and execute homepage merchandising, digital personalization, and site promotional activities that offers our customers a best-in-class, highly personalized, and seamless online shopping experience. Led by the eCommerce Manager, this position suits someone who has a strong understanding of customer behaviour and journey mapping across in-store and digital touchpoints, with proven ability to create seamless omni-channel retail experiences that prioritize customer needs and preferences.

**Ready to make an impact? Here’s how**:

- Optimize homepage merchandising strategies based on historical performance, competitive research and emerging online trends to maximize conversion.
- Utilize site heatmapping and consumer analytics to define performance and adjust appropriately for optimal results.
- Create personalized, data-driven website experiences based on customer behaviour, preferences, and lifecycle stage.
- Leverage customer segments from the Customer Data Platform to tailor content and product recommendations, delivering a 1:1 personalized experience for online customers.
- Work closely with the CRM team to align consumer engagement strategies across channels.
- Develop unique online offers tailored to customer segments and lifecycle stages.
- Develop unique, store-based experiences by customizing content, promotions, and product offerings based on store location, banners and services available at each location.
- Work closely with IT & merchandise data teams to ensure accurate representation of in-store offerings on the website, aligning online and offline retail experiences.
- Monitor key performance indicators (KPIs) related to content personalization initiatives.
- Lead online promotional initiatives to streamline internal processes and workflows.
- Build a promotional calendar and manage both site-wide and targeted events utilizing promo codes to drive traffic and increase conversion.
- Maintain and prepare the budget and forecast for all promo code events, collaborating closely with cross-functional teams.
- Work in coordination with marketing channel owners to optimize consumer engagement and drive sales.
- Collaborate with the Merchandise, Promotions and cross-functional Marketing teams to facilitate site-wide promotional events and build brand assets. Analyze online event performance and provide stakeholders with comprehensive insights.

**We’re looking for**:

- Diploma in Business, Digital Marketing, eCommerce with 3-5 years of demonstrated expertise in digital commerce marketing and advanced personalization strategies.
- Strong understanding of customer behaviour and journey mapping across in-store and digital touchpoints.
- Knowledge of CRM and customer segmentation strategies, specifically in retail.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Demonstrated experience with HTML or CMS platforms, Google Analytics or other related experience.
- Knowledge and experience with heatmapping a definite asset.
- Strong computer skills and knowledge of Microsoft Office, including Word, Excel, PowerPoint and Outlook.
- Excellent communication skills, organizational and project management skills.
- Strong attention to detail with the ability to prioritize and react to changing situations. Ability to work under pressure and meet deadlines.
- The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

**How we’ll make you feel at Home**

Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:

- Competitive earnings opportunity.
- Annual Incentive/Bonus Program.
- Comprehensive Benefits Program including:
- Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
- Defined Contribution Pension Plan with Company Match, and choice of contribution level.
- Group RRSP.
- Discounts from our corporate retail stores.
- Home & Auto Insurance discounts.
- Competitive vacation time.
- Personal and sick time.
- Employee Discount Program through Venngo WorkPerks.

**Canadians call us Home Hardware. We call it Home.