Loyalty & CRM Assistant Manager

1 week ago

St Jacobs, Canada Home Hardware Stores Limited Full time

Home Hardware has an exciting opportunity to join our CRM & Loyalty team as a
**Loyalty & CRM Assistant Manager. **Reporting to the Manager, Loyalty & CRM, you will be responsible for leading the planning and execution of Home Hardware’s CRM and Loyalty marketing initiatives, supporting the planning of the annual integrated marketing calendar with Scene+, as well as the development and oversite of all in-store marketing material.

If you are skilled in leading and developing loyalty partner co-marketing offers and initiatives, then we would love to hear from you

**What you’ll do**:

- Develop and lead all in-store marketing and cross-partner promotions. Responsible for the planning and end-to-end execution of promotions, campaigns and contests while fostering strong relationships for continued cross-promotional opportunities.
- Lead the development of all in-store marketing materials and oversee messaging included in Dealer Communication & Training Materials, as well as oversight of Connect Content.
- Conduct competitor and marketplace analysis to understand the loyalty & CRM landscape in Canada, bringing best practices and opportunities to our programs.
- Responsible for CRM program partnerships and monetization opportunities to support offer development and coordinate with other stakeholders to identify new ideas to enhance the program.
- Support the development and delivery of overall Loyalty program objectives and KPIs. This includes executing with excellence and meeting Loyalty program and Marketing objectives, while increasing Loyalty member spend, frequency, recency, and overall engagement.
- Support the day-to-day loyalty partnerships to ensure all campaigns, reviews and programs are operating as scheduled, including the support of post-mortem reporting, and sharing results internally.
- Collaborate with Manager, Loyalty & CRM and partners on annual planning, cross-promotional opportunities and supporting day-to-day relationships.

***

**What we’re looking for**:

- Bachelor’s Degree in Business or Marketing is preferred.
- Three to Five years in a similar position; experience leading, developing and launching new programs.
- Strong understanding of loyalty marketing & CRM practices and principles.
- Keen attention to detail.
- Project management capabilities and experience working with cross functional stakeholders. Ability to build productive business relationships with internal and external partners.
- Critical thinking and problem-solving skills.
- Working knowledge of Microsoft Office products like Word, Excel, and PowerPoint.

We thank all applicants for their interest, however only those applicants selected for an interview will be contacted.

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