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    Posting TitleCOMM O 24R - Senior Specialist, Brand Strategy and PlanningPosition ClassificationCommunications Officer R24UnionGEUWork OptionsHybridLocationVancouver, BC V6B 0N8 CA (Primary)Salary Range$78, $89,258.28 annuallyClose Date1/29/2026Job TypeTemporary Assignment (TA)Temporary End DateMinistry/OrganizationBC Public Service -> Destination BC...

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Comm o 24r

3 weeks ago

Vancouver, Canada BC Public Service Full time

Posting Title - COMM O 24R - Specialist, Creative - Position Classification - Communications Officer R24 - Union - GEU - Work Options - Hybrid - Location - Vancouver, BC V6B 0N8 CA (Primary) - Salary Range - $76,071.18 - $86,658.48 annually - Close Date - 2/18/2025 - Job Type - Regular Full Time - Temporary End Date - Ministry/Organization - BC Public Service -> Destination BC Corp. - Ministry Branch / Division - TACS / Destination BC - Job Summary **Position**:Specialist, Creative **Classification**:CO24 **Salary**:$76,071.18 - $86,658.48 **Status**:Regular, Full Time **Location**:Vancouver, BC **Work Option**:Hybrid **Closing Date**:February 18, 2025 at 9AM **Position #**:0143389, 00143390, 00143391 **Competition #**:DBC 2025-03 If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 9AM February 18, 2025. **The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established** Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds. A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community. **PURPOSE OF POSITION** Reporting to the Manager, Brand Storytelling, the Specialist, Creative ensures that Destination BC’s visual and narrative storytelling maintains consistency and authenticity across all consumer touchpoints and formats, including photography, video, and the written word. They manage the creative development process with Destination BC’s agencies, ensuring the creative execution of brand marketing initiatives across various formats and channels aligns with the broader brand strategies and brand identities of the Super, Natural British Columbia family of brands. The Specialist, Creative collaborates with Specialists, Integrated Marketing, Specialists, Brand Strategy and Planning, and other members of the Brand Storytelling team to brief agencies, develop brand narratives and content strategies, oversee creative asset development, and support the creative vision for Destination BC’s family of brands. They brief the Manager, Creative Production for the creation of additional creative assets that are commissioned directly by Destination BC, without agency support. As a guardian of Destination BC’s narrative framework and creative expression, the Specialist, Creative works closely with external creative agencies, internal teams, and other stakeholders to ensure that all creative outputs align with Destination BC’s brand strategies and the organization’s high standards. They contribute to the creative asset planning process and ensure that the content delivered supports integrated marketing efforts and owned-channel needs. They oversee the production of creative assets that deliver on brand plans. The Specialist, Creative works in a fast-paced environment with tight deadlines and budgets. They establish and maintain strong professional working relationships with Destination BC colleagues as well as representatives in Destination BC’s overseas offices as required. They develop and maintain relationships with contractors, marketing and technology agencies, and tourism industry stakeholders. They manage multiple projects in collaboration with a variety of stakeholders and interact professionally with officials at Destination British Columbia, Destination Canada, other tourism organizations, agencies, the Ministry of Jobs, Tourism and Skills Training, and related public and private sector agencies. **SPECIFIC ACCOUNTABILITIES** - Manage the day-to-day creative development process with Destination BC’s creative agencies, ensuring creative work aligns with brand strategy and campaign objectives; - Work closely with the Manager, Brand Storytelling, to develop content strategies and creative briefs and provide direction to creative agencies, ensuring that all briefs clearly outline the goals, messaging, and creative requirements for projects; - Oversee the development of creative assets across various channels and format, including digital, paid social, and traditional media, ensuring alignment with the Super, Natural British