Comm o 24r

Posting Title - COMM O 24R - Specialist, Integrated Marketing - Position Classification - Communications Officer R24 - Union - GEU - Work Options - Hybrid - Location - Vancouver, BC V6B 0N8 CA (Primary) - Salary Range - $76,071.18 - $86,658.48 annually - Close Date - 6/16/2025 - Job Type - Regular Full Time - Temporary End Date - Ministry/Organization - BC Public Service -> Destination BC Corp. - Ministry Branch / Division - TACS/Destination BC - Job Summary **Position**:Specialist, Integrated Marketing **Classification**:CO24 **Salary**: $76,071.18 - $86,658.48 **Status**: Full-time, Temporary (12 months) **Location**: Vancouver, BC **Work Option**:Hybrid **Closing Date**: June 16, 2025 at 4pm **Position #**: 00123536 **Competition #**: DBC 2025-20 If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 4 PM on June 16, 2025. **_The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established._** At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry. We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days. **PURPOSE OF POSITION** Reporting to the Integrated Marketing Manager, the Integrated Marketing Specialist is responsible for the project management and implementation of Destination BC’s brand marketing programs, ensuring delivery that is on brand, on time, on budget, and aligned with the relevant brand strategy. This role requires an understanding of marketing strategy and experience managing the delivery of brand campaigns. The Specialist brings knowledge of emerging tourism, brand and integrated marketing trends to effectively manage projects and provide strategic insight, and continues to develop this knowledge over time. They also have experience in digital marketing, mobile consumer behaviour, social media, content marketing, landing page development, and evolving media and technologies. The Integrated Marketing Specialist operates in a fast-paced environment with tight deadlines and budgets. The role involves building and maintaining strong professional relationships with colleagues across Destination BC, as well as representatives in Destination BC’s overseas offices as required. The Specialist also collaborates with contractors, marketing and technology agencies, and tourism industry partners. They manage multiple projects in coordination with various business partners and engage professionally with representatives at Destination BC, Destination Canada, other tourism organizations, agencies, the Ministry of Jobs, Tourism and Skills Training, as well as related public and private sector agencies. **SPECIFIC ACCOUNTABILITIES** - Collaborate with Integrated Marketing Manager to translate business objectives into integrated brand marketing programs; - Manage the production, delivery, and evaluation of integrated brand marketing programs for a portfolio of brands targeting one or more traveller segments; - Work closely with teams across the Global Marketing division to optimize campaigns and channel activations based on performance reporting and in-market intelligence; - Collaborate closely with agencies (e.g. digital, traditional, PR) on integrated marketing program planning - Serve as a marketing program liaison for internal teams and agency partners in the development and delivery of creative assets; - Implement Destination BC brand strategies, policies, and standards, ensuring that all marketing programs adhere to trademark and copyright regulations; - Provide tactical marketing expertise to colleagues and business partners, contractors, suppliers and industry partners, including active participation on project-based, cross-functional teams. This includes providing guidance/input on project briefs, communications plans, creative and media strategies, and their optimizations; - Use established project management processes and systems—such as project briefs, timelines, estimates, and status reports—and recommend improvements where applicable; - Manage project-related timelines and financial process