Product Marketer

**You could work anywhere. Why Figment?**:
**Figment** powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, **we help 500+ institutional clients optimize their crypto rewards**, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including **reward optimization**, **cutting-edge API development**, detailed **rewards reporting**, seamless **partner integrations**, **governance support**, and **slashing protection**.

Backed by a team of passionate and intelligent Figmates, with a **100% remote-first** global presence across **12 countries**, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We're building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we're looking for **builders** and **innovators** — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an **energetic company culture**, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge

**About the opportunity**:
The Product Marketer will play a central role in Figment's success by developing and executing strategies to position our products effectively in the market. Working closely with the product, sales, and customer support teams, this individual will create compelling materials that drive product adoption, customer understanding, and sales enablement.

From crafting product documentation and presentations to building explainer videos and go-to-market strategies, this role will require both creative and analytical skills to ensure Figment's products are positioned for maximum impact.

**How you will make an impact**:
**Product Positioning and Messaging**:

- Define and articulate the value proposition for Figment's products and services, ensuring alignment with customer needs.
- Create consistent and impactful messaging frameworks that highlight Figment's unique advantages.
- Conduct market and competitive research to identify opportunities and refine positioning.

**Content Development and Delivery**:
Develop and maintain product marketing assets, including:

- Product documentation and user guides.
- Presentations, FAQs, and one-pagers for sales enablement.
- Explainer videos, webinars, and onboarding materials for customers.
- Case studies and ROI calculators.
- Collaborate with demand generation teams to create content for campaigns, including blog posts, white papers, and social media assets.

**Go-to-Market (GTM) Strategy**:

- Partner with product and marketing teams to plan and execute product launches, ensuring all stakeholders are aligned and prepared.
- Develop campaigns to drive awareness, adoption, and engagement for new and existing products.
- Monitor and analyze product adoption rates and feedback to adjust strategies as needed.

**Sales Enablement and Customer Support**:

- Work closely with the sales team to create tools and training materials that help close deals effectively.
- Support customer success by producing educational resources to address common questions and improve customer experience.
- Provide ongoing training to internal teams on product updates, new features, and key benefits.

**Metrics and Insights**:

- Measure the effectiveness of product marketing initiatives (e.g., adoption rates, customer satisfaction, and campaign performance).
- Use data and customer feedback to refine messaging, materials, and product positioning.

**Who you are**:
**Experience**:

- 3-5 years of experience in product marketing, preferably in SaaS, blockchain, or a technology-driven industry.
- Proven ability to develop effective product positioning, messaging, and marketing materials.
- Experience collaborating with cross-functional teams, including product, sales, and support.

**Skills**:

- Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts.
- Strong project management and organizational abilities to handle multiple priorities effectively.
- Creative and analytical thinking to craft compelling stories and measure the impact of campaigns.

**Knowledge**:

- Familiarity with blockchain, staking, and institutional use cases is highly preferred.
- Understanding of customer personas, segmentation, and buyer journey mapping.

**Technologies we use**:

- Marketing and Content Creation Tools: Google Slides, Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Video editing tools like Camtasia, Final Cut Pro, or Adobe Premiere Pro.
- Collaboration and Project Management Tools: Notion, Trello, Asana, or Jira for tracking tasks and projects, Slack for