Head of Product Marketing

About Blue J

Blue J is the leading solution in generative AI for tax experts. We’re a B2B SaaS company whose customers are accountants and lawyers, and our AI-tax research software is the best in the market.

We are racing ahead with an exciting product development roadmap to continue to delight our customers and to ensure that our users can generate the very best possible tax research answers in the service of their clients in record time.

Since launching our flagship Generative AI product, we have blown past our revenue targets quarter over quarter, and are looking for a Head of Product Marketing to help us scale. We’ve also just announced our Series C funding and are looking for someone to help drive our growth, scale our efforts, and seize new opportunities in this exciting phase

A Note on Location

The Opportunity

We’re looking for a strategic and hands-on Head of Product Marketing to establish and lead our product marketing function from the ground up. This is a unique opportunity to define our go-to-market strategy, refine our positioning and messaging, develop pricing and packaging strategies, and drive key initiatives that will shape our success. If you thrive at the intersection of strategy and execution, and are passionate about translating market insights into impactful outcomes, we’d love to hear from you.

Reporting to the CMO, you will develop a deep understanding of our ideal customers, buyers, competitors, and the unique value Blue J delivers. With these insights, you will play a pivotal role in attracting, growing, and retaining customers who align with our business objectives.

In this role, you will collaborate closely with product, marketing, sales, and customer success teams to drive go-to-market excellence, identify new opportunities, and influence the product roadmap. If you’re ready to take ownership, build from the ground up, and make a lasting impact, we’d love to connect.

**What You’ll be Doing**:

- ** Go-to-Market Execution**: Build close relationships across sales, customer experience, product, and marketing teams to ensure alignment in support of our GTM motion.
- ** Market Research**: Conduct market, customer, and competitor research to uncover buyer insights and identify new market opportunities.
- ** Positioning and Messaging**: Define and align teams on the problems we’re solving, our target audience, and the value we deliver. Develop a differentiated market point of view and translate it into compelling content across the buyer journey.
- ** Product Launches**: Plan and execute cross-functional launch strategies to bring new product innovations to market and ensure internal teams are confident in positioning them.
- ** Pricing & Packaging**:Collaborate with CMO and other members of the pricing committee to maintain/update pricing & packaging, as needed.
- ** Customer Lifecycle**: Collaborate with customer success and marketing teams to support customers throughout their journey and help them achieve key milestones.
- ** Enablement**: Develop materials such as competitive battlecards, solution briefs, and pitch decks to support sales and customer success teams.
- ** Leadership and Mentorship**: Foster a collaborative, high-performing environment and mentor team members to help them achieve their career goals.
- ** Measuring Impact**: Define success metrics for product marketing and share progress with teams and leaders across the organization.

**What You Offer Blue J**:

- 8+ years of experience in B2B SaaS, with 5-7 years in a Product Marketing leadership role.
- Proven ability to thrive in a lean marketing team—whether as the sole Product Marketer or part of a small team. Bonus points if you were the first product marketing hire and have built the function from the ground up.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience in product marketing, go-to-market strategy, or a similar role.
- Expertise in developing and executing go-to-market strategies that drive measurable impact.
- Strong ability to translate insights into actionable strategies, messaging, and materials that fuel growth and product adoption.

**What We Offer You**:

- An incredibly exciting and rare opportunity to **be an early employee building out the product marketing function at a rapidly growing company**. We’re building a revolutionary tool from the ground up, and you will have a meaningful role in shaping the team that builds it.
- We are flexible Most of the time, you’ll be able to work remotely if you prefer. We have an office in downtown Toronto that we'll ask you to come into a few times a quarter, but outside of that, where you work is up to you
- We’re well-funded and offer **competitive base salaries** and **stock options**. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success.
- We care about you as a whole person. You’ll have a healthy **work/life balance**and colleagues who respect it.