Partner Marketing Manager

2 weeks ago

Vancouver, Canada Hootsuite Full time

We're looking for a Partner Marketing Manager to help lead development and implementation of co-marketing and product integration launch initiatives with our Independent Software Vendor (ISV) partners. You'll be working on the development and execution of the joint value proposition and partner go-to-market initiatives for customers as well as prospects; sales and partner enablement material and co marketing programs to help drive incremental sales pipeline opportunities for Hootsuite.

While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite's distributed workforce strategy), and in Hootsuite's Toronto or Vancouver office, you will report to Senior Director, Product Marketing

**WHAT YOU'LL DO**:

- Build and manage go-to-market strategy for partner integrations including joint value messaging, and launch initiatives.
- Develop strategies to implement bigger and better co-marketing campaigns with Hootsuite ISV partners including cross-department and cross-function to identify and develop comprehensive plans with our partners (objectives, key strategies, tactics and measures) that align to Hootsuite strategic and core deliverable business objectives.
- Lead the development and execution of global and/or regional with Partner Managers and the partners to educate joint prospects, customers and sellers on the value of the partnership.
- Build global and regional sales enablement materials for partners and sellers in collaboration with the regional partner product marketing managers.

**WHAT YOU'LL NEED**:

- Significant relevant software product marketing experience specifically within partner/channel marketing.
- Experience working with vendors, partners, 3rd parties in co-marketing or joint go-to-market activities.
- Very strong written communication skills.
- Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs.
- Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished.
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects.
- Self Development: is personally committed to, and actively works to continuously improve.

**WHO YOU ARE**:

- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
- #LI-EM2_

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