Marketing and Communications Coordinator

**Job description - Dementia Care Educator**

The Alzheimer Society of PEI (ASPEI) is a non-profit organization committed to improving the lives of Islanders affected by Alzheimer’s disease and other dementias. Our mission is to alleviate the personal and social consequences of Alzheimer’s disease and other dementias and to promote research for a cause and a cure.

The Society offers programs and services to support persons with dementia, caregivers, and other family members and friends so they have the help they need today and have hope for the future. We work in collaboration with other health and community support providers to ensure quality across the system of care for all affected.

**Job Summary**

This position focuses on engaging the community, increasing awareness about dementia and ASPEI’s programs, and driving support for our mission.

**Reporting to**: CEO

**Location**: Charlottetown (with some flexibility for remote work)

**Key Responsibilities**
- Digital and Social Media Management_
- Develop, implement, and manage ASPEI’s social media strategy to build brand awareness and community engagement.
- Schedule content across platforms such as Facebook, Instagram, Twitter, and LinkedIn using Sprout Social.
- Monitor social media channels for engagement opportunities and respond to comments/messages in a timely manner.
- Analyze social media performance metrics and prepare reports to guide future strategies.
- Content Creation_
- Design engaging visual and written content for social media, the website, and newsletters using Canva and other tools.
- Create and maintain workplan to align communications with organizational goals and campaigns. (Asana)
- Coordinate, design, and distribute a monthly e-newsletter featuring stories, upcoming events, and resources.
- Website Maintenance_
- Update website content regularly, ensuring accuracy, relevance, and accessibility.
- Collaborate with team members to enhance the site’s usability and visual appeal.
- General Communications_
- Represent ASPEI’s mission and values in all communications, fostering a consistent and inspiring voice.
- Collaborate with internal teams to align communications with organizational priorities.
- Participate as required on the national marketing and communications committee to stay apprised of work across the federation, align with national priorities, and share and leverage resources.

**Qualifications**
- **Education**_
- Post-secondary education in marketing, communications, graphic design, or a related field, or equivalent experience.
- **Experience**_
- 2+ years of experience in social media management, digital content creation, or related roles.
- Experience in a non-profit setting is a strong asset.
- **Skills**_
- Communication Skills_
- Exceptional ability to convey clear and engaging messages to diverse audiences.
- Strong written and verbal communication for creating compelling content.
- Strong eye for design and visual storytelling.
- Creativity_
- Innovative approach to storytelling and content creation.
- Ability to generate fresh ideas for campaigns, posts, and visuals.
- Adaptability_
- Flexibility to adjust strategies based on changing trends or feedback.
- Willingness to learn new tools and approaches in a dynamic digital space.
- Collaboration_
- Ability to work effectively with internal teams, stakeholders, and external partners.
- Strong interpersonal skills to foster a positive team dynamic.
- Time Management_
- Ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.
- Organized approach to managing content calendars and schedules.

Problem-Solving
- Resourcefulness in addressing challenges, such as audience engagement or technical issues.
- Analytical mindset to find creative and innovating solutions, and continuous quality improvement.
- Empathy_
- Understanding the needs of the organization’s audience and crafting content that resonates emotionally.
- Sensitivity to the experiences of caregivers, families, and those living with dementia.
- Attention to Detail_
- Precision in proofreading, visual design, and content consistency.
- Ensuring brand voice and values are reflected across all platforms.
- Initiative_
- Proactive approach to identifying opportunities for growth and improvement.
- Enthusiasm for taking ownership of projects and driving results.
- Emotional Intelligence_
- Ability to navigate sensitive topics, such as dementia, with compassion and respect.
- Skilled at building trust and connection with audiences.
- Cultural Competence_
- Understanding of diverse audiences to create inclusive, relatable content.
- Awareness of cultural nuances in messaging.

**Diversity and Inclusion**

The Alzheimer Society of PEI is committed to fostering an inclusive workplace that celebrates diversity. We welcome applicants from all backgrounds and experiences.

Background Check
- A clear criminal record check, inclusive of a vulnerable sector search is required