School Marketing and Recruitment Coordinator

InnovOak School is Waterloo Region’s newest private school. As our name suggests, we are focused on Innovation while remaining rooted in the traditional values of an exceptional education. We offer grade level programming for students from JK- Grade 12, ensuring that we focus on the best program for each student, without the distractions that occur in other schools.

As an JK-12 education start-up, we pride ourselves on providing a strong academic program that will prepare graduates for post-secondary success. We are prestigious but not pretentious We are fully aligned with the Ontario Curriculum and have Ministry of Education approval to offer credits towards the OSSD. Our school is prepared for the innovation of tomorrow, located in the historic Ahrens's Shoe Factory in the Kitchener's Victoria Park /Innovation District

The **School Marketing and Recruitment Coordinator** is accountable to the Managing Director for the ongoing organization, development, evaluation, marketing and management for recruitment of students. When done successfully, this role is focused on leveraging strong marketing and communications skills to create natural opportunities for parents and students to enroll into our program. Our academic program sells itself when presented as a grounded and fresh alternative to current educational products currently available in public and private education.

**Areas of Responsibility**

**Special Events Management**
- Participate in the design, development and planning of various recruitment events that originate with the School
- Take the lead role in the organization of these events: organizing volunteers, technology, venue requirements, and dissemination of information to the participants, day of event logistics and troubleshooting
- Coordinate the School’s participation in larger scale community events or recruiting fairs
- Seek out new event opportunities for which the School should take part
- Ensure that outreach and community support events align to the academic goals of the school and administration
- Arrange and organize visits of potential students and parents
- Provide training and functional direction to School members to assist them when talking to parents or community members as passive recruiters
- Tailoring events to the diverse parent needs and interests that change in focus from the JK- Grade12 parent experience
- Ensure that special events support the school academic focus and are aligned with the school leadership

**Communications Team Lead**
- Coordinate with staff responsible for maintaining various forms of communication for the School in order to ensure accurate and current information about recruitment, outreach activities and school wide outward communications.
- Write, edit and review recruitment and outreach materials developed for targeted marketing
- Assist the school principal with all external communications (presentation preparations, proofreading, media talking points etc)
- Develop a wide range of marketing materials focused on overall brand reputation, recruitment and outreach (including print and posting (blog entries, website content, brochures, talking notes, google ads, social media, and school communications)
- Revise and edit internal materials to ensure procedures, practices, and school wide materials are up to date and in a polished format
- Support the school administration with internal messaging, and ensuring timely communications
- Working closely with the senior administrative team to manage ongoing communications with external sources (both good news and crisis management
- Ensure regular feedback to the School through follow-up with non-successful leads regarding experiences of the participants who were not recruited
- Participate in social media responses to target audiences by constantly leveraging platforms to raise brand awareness, engage potential leads, and act as a positive ambassador for the brand
- Be actively engaged with brand engagement and developing connections within the community of a regular basis
- Inform and update the Managing Director of the School or designate on the progress of all recruitment and engagement targets on a weekly basis

**Ongoing Professional Development**
- Continue to learn through professional development, about current recruitment and marketing resources and best practices and be able to recognize opportunities to improve recruitment events and activities, and assist in the realization of such opportunities
- Maintain a working knowledge of all academic programs in order to correctly answer any queries from prospective students and their families
- Develop a deep understanding of our entry points and tailor our school marketing to parents of JK, Grade 6, Grade 9 and Grade 11
- Maintain an up-to-date knowledge of all school activities and events in order to speak to parents with an authentic understanding of the types of academic and nonacademic areas of interest for specific groups

**Marketing