Marketing Manager

2 weeks ago

Cambridge, Canada Roadtrek Inc. Full time

**Marketing Manager**

**Primary Focus**

**Responsibilities**
- Plan, brand and execute new product launch campaigns including communications and sales tools
- Develop and implement marketing and communications strategies to build and protect the Roadtrek Brand
- Maintain the Roadtrek website (WordPress), prepare and upload content, update digital platforms and other general duties
- Main contact for all media relations
- Plan, book and coordinate the advertising schedule/calendar, including the creation of advertising campaigns for both print and digital
- Work with sales, service and customer care employees to review and respond to social media feedback to promote a positive customer experience
- Converse and coordinate with external suppliers and other marketing contacts, including print agencies, advertising media personnel, event planners, internal staff, and local businesses as directed
- Support sales initiatives with the development of promotional materials and sales tools
- Market analysis on existing or potential customers, competitors, or market segments for use in the development of targeted marketing strategies
- Coordinate and attend tradeshows and events by booking venues, coordinating set up, staffing, and ensuring correct promotional materials are on site etc.
- Organize and implement all product photography and video production needs, collaborating with outside vendors where required.
- Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Travel within North America may be required. Valid passport and Driver’s License required
- Other duties or projects as assigned.

**Competency**
- Excellent communication skills - both written and verbal
- Capable of prioritizing multiple projects simultaneously, and working to targets
- Strategic thinker to successfully develop and execute product launch plans
- Advanced computer and technical skills (MS Office, PP, Photoshop, Illustrator, InDesign)
- High attention to detail and accuracy
- Proficient at leveraging popular and online culture
- Ability to work well within a team and collaborate and build relationships with cross-functional teams
- Financial responsibility toward budget planning and optimization
- Strong business acumen with a passion for learning and growth

**Education/Experience**:

- Business Marketing Diploma or equivalent required
- Project Management experience including successful product launches
- 5 + years’ progressive relevant experience within a marketing position
- Strong understanding of digital marketing. Technologies, graphic design
- Video production experience considered an asset
- Experience working with WordPress based websites
- Experience with Google Analytics and other market data collection tools

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, should you require an accommodation, we will work with you to meet your needs during all aspects of the recruitment and selection process.

To be considered for this position, please forward your resume in confidence. We thank all applicants for their interest, only those selected for an interview will be contacted.

**Job Type**: Permanent

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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