Nordic Ski Shop Lead Hand

You will be responsible for a variety of tasks, so it is important that you can multi-task efficiently. Your genuine interest in Nordic sport and the outdoors will give you the product knowledge required to relate to guests and close sales. Sales revenues are a key performance indicator and you will be accountable for tracking and reporting these metrics. During slow times, you are expected to support the administrative, business development and marketing initiatives of the company with particular attention to the joint venture partnership with neighboring Whistler Olympic Park (WOP).

You must be knowledgeable about our programs and pricing, and you should also know a lot about Whistler and the surrounding area. Priority will be given to those who are actively involved with some or all of the winter activities that are offered here.

You must be an independent self-starter capable of getting the job done with little supervision. In this role, you will be the go-to person for Callaghan Country’s Alexander Falls Touring Centre and Access Callaghan Ski Shop. Above all, you must have a zest for life and a desire to be active and to learn and to share your experiences with others. It is this passion for living that we strive to deliver to each of our guests - if you can live it, so can they.

**Key Accountabilities/Deliverables**

**Ski Shop Frontline Service & Sales (65%)**
- Act as ambassador & liaison for the company with customers, proactively building relationships
- Warmly welcoming and engaging all customers with genuine dialogue about daily snow conditions, trail highlights, and enthusiasm for Nordic pursuits
- Identify customer needs, then employ expert product knowledge and selling techniques to promote products, services, packages, etc.
- Demonstrate, fit, or measure retail merchandise for customers
- Advise customers on how to care for and use products
- Find the proper rental boot fit for each customer to create positive Nordic experiences
- Recommend rental equipment sizes and ensure they are set correctly for skill level (ski/pole lengths)
- Maintain cleanliness of Alexander Falls Base facilities, the shop, and proper storage of all equipment
- Contribute daily to various social media channels in a way that will enhance Callaghan Country brand and communicate experiences available at Alexander Falls Touring Centre

**Ski Shop Administration & Management (15%)**
- Setting up the Ski Shop at the start of the season/ Closing at the end of the season
- Merchandise products in a way that optimizes sales
- Conducting performance measure evaluations and optimizing sales methods to increase ski shop revenues
- Account for all security issues involving cash, theft, liability, and premises
- Maintain store inventory levels and assist in the development of purchase plans that co-ordinate successfully with fiscal sales projections
- Operate POS system and all related procedures (ie. process payments, perform daily cash-outs)
- Collecting data/statistics on customer demographics
- Develop and maintain a standard of excellence and expertise in ski preparation & waxing, binding installations, repairs, and all other equipment services
- Maintain accurate sign-out/return of rental inventory (check returned rentals for damage)
- Ensure that any required building maintenance is taken care of: general housekeeping such as snow-shoveling, washrooms checks, emptying waste bins and vacuuming
- Schedule Product Knowledge sessions with various sales representatives
- Assist in recruiting, interviewing, hiring, and training as required
- Train and schedule Nordic Centre Associates to support holiday and weekend periods

**Alexander Falls Touring Centre Marketing & Business Development (15%)**
- Oversee and develop the Callaghan Country Volunteer Program (recruitment, scheduling, managing and retaining an enthusiastic volunteer pool)
- Collaborating with key departmental personnel of WOP to support the long-range business development of ‘Ski Callaghan’ joint ventureCollecting data/statistics on customer demographics
- Pursuing innovations of Callaghan Country’s current products services, and sales methods to increase market potential and maximize revenues
- Development, planning, and implementation of seasonal recreation programs and special events
- Preparation of the Annual Season Review Report, analyzing performance indicators and resource outcomes
- Formulating and presenting annual recommendations, then seeing them through to implementation

**Journeyman Lodge Guest Services & Sales (5%)**
- Use selling techniques to promote packages, products, services etc.
- Estimate or quote prices, policies, itineraries and travel information
- Counsel customers on terms and conditions of reservations e.g. cancellation policies
- Book reservations in the webrezpro property management system
- Communicate with the Adventure Sales Coordinator about upcoming reservations, to determine rental requirements, support any last-min