Social Media

The YMCA is a leading nonprofit, charitable organization committed to strengthening the community through youth development, healthy living and wellness, and social responsibility. This position supports the work of our Y’s four regions of operation, Red Deer, Edmonton, Grande Prairie, Wood Buffalo. As a member of the Marketing & Communications team and social media lead, you will support the development and reporting of our organic and paid social media tools and implementation of marketing and communications planning under the guidance of the Communications Supervisor.

**Our Culture**:
Our mission and core values are brought to life by our culture at the Y. We strive to live our cause of strengthening communities with purpose and intentionality every day.

**We are welcoming.**
We are open to all. We are a place where you can belong.

**We are genuine.**
We value you and embrace your individuality.

**We are hopeful.**
We believe in you and your potential to become a catalyst in the world.

**We are nurturing.**
We support you in your journey to develop your full potential.

**We are determined.**
Above all else, we are on a constant quest to make our community stronger — beginning with you.

**Position Responsibilities**:

- Attract and direct traffic to all our social media platforms and engage with the YMCA community through all online channels.
- Develop and curate original content and design to retain and attract more engagement while promoting the YMCA brand, story and services.
- Deliver effective and engaging communications, design and content; creating, designing, editing, and posting written, design, photo and video content to increase brand awareness, improve marketing efforts and increase overall engagement, sales and donations.
- Work with a small, fast-moving and mighty team who are collectively focused on the growth and development of marketing strategies in conjunction with the organization’s strategic plans.
- Work collaboratively to develop marketing opportunities using organic and paid social media tactics.
- Monitor, investigate and respond to comments, reviews, questions and all social media engagement to build online interest and engagement.
- Lead the development and management of social media marketing and influencer marketing strategy.
- Manage multiple social media platforms daily for a variety of programs, services and regions including (but not limited to) Facebook, Instagram, Twitter, LinkedIn, Google and YouTube.
- Assess audience needs and develop content, design and advertising strategies to meet specific needs and goals.
- Develop and curate engaging content for social media platforms. Including copywriting, creative, generating, scheduling of posts and purchase of advertising.
- Create, optimize, test, evaluate and report on the progress and performance of social media campaigns; reports to management showing suggestions for improvement and results (ROI).
- Generate leads and conversions through social media marketing strategies.
- Develop and implement short and long-term marketing strategies and advertising campaigns to create and increase brand awareness.
- Provide other tactical communications support as needed, including developing print and electronic materials and writing internal and external content.
- Manage the annual social media budget.
- Additional tasks as required.

Competencies:

- You are energetic and motivated and genuinely care about your community and your work team.
- You are detail-oriented and can perform a variety of integrated communications, marketing and social media functions to increase the YMCA’s visibility and success.
- You are collaborative and never afraid to ask questions or roll up your sleeves to get the job done.
- You have exceptional written and oral communications skills in all mediums.
- You are a positive influence on those around you and you see solutions, where others might see problems.
- You have a solid understanding of running, optimizing, testing, evaluating and reporting social media tools, tactics and campaigns.
- You are experienced with online acquisition such as Google Ads and reporting tools including Facebook Insights, Google Analytics, Twitter Analytics, etc.
- You are experienced with a social media scheduling and listening tool such as Hootsuite or similar.
- You seek input from teammates and welcome direction and constructive criticism from others.
- You love to work collaboratively and contribute to a high performing team, but you are also a self-starter, and can work independently.
- You have excellent time management and workflow skills.

Qualifications & Education:

- Diploma or Degree in marketing, design, advertising, public relations, communications, or related fields.
- 1+ year of related social media and digital marketing experience required.
- Solid knowledge of SEO, keyword research and Google Analytics is preferred.
- Experience working with video and photo editing software is an asset.