Marketing Manager

5 days ago

Dorval, Canada ABB Full time

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world

This Position reports to:
Sales Manager

We are looking for a visionary and experienced Marketing Manager to lead and integrate core marketing functions that drive customer engagement and business growth. This is a leadership role, requiring people management experience and a strong foundation in B2B marketing.

As the Marketing Manager, you will own the company’s marketing strategy and execution, working closely with the management team to reinforce ABB Emergency Lighting products as the market leader in industry. You will be responsible for building and leading a high-performance marketing team, optimizing the customer acquisition funnel, and fueling revenue growth through data-driven marketing programs. This role requires a balance of strategic thinking, strong leadership and executional excellence to scale the company’s marketing efforts.

This position reports directly to the Sales and Marketing Manager.

The work model for the role is hybrid.

This role is contributing to the Emergency Lighting division in the North America region (office located in Montreal). Main stakeholders are sales, product, customers, and operations.

You will be mainly accountable for:

- Creating, planning, and implementing the marketing (and communications) strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget, including social media, websites, trade shows, and events.
- Developing action plans to deliver the agreed marketing (and communications) strategy within the budget, including participation in the voice of the customer (round tables and Net Promotor Score).
- Defining the marketing targets for the assigned area and ensuring their achievement; and anticipating changes in the market direction proactively and facilitating timely and appropriate remedial action.

You will join a dynamic, talented, high performing team, where you will be able to thrive.

**Qualifications for the role**
- 5 years of experience in B2B marketing.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Strong strategic mindset with hands-on experience leading digital marketing transformation.
- Familiarity with electrical manufacturing and distributor channels is a strong asset.
- Excellent communication skills in English and French, with a track record of engaging both internal and external stakeholders.
- Availability to travel up to 5% of the time.

ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:

- Women
- Indigenous peoples
- Members of visible minorities
- Persons with disabilities

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