Routes Marketing Manager

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

Reporting to the Manager, Routes Marketing International, the Routes Marketing Manager, International is responsible for the management, development and implementation of marketing campaigns supporting Air Canada's leadership position on all POS Canada flights to Europe, Asia, Latin America including multi-cultural segments, as well as calendar cycle retail campaigns.

This marketing position involves management of integrated multi-channel marketing campaigns (awareness, engagement, revenue generation) in owned and paid channels, and is a critical collaboration position working with internal stakeholders including Revenue Management, AC Media Desk, AC Sales Tourism Partnerships, Aeroplan Loyalty Management, AC Marketing Ops, AC Studio, Marketing Analytics, AC Sales Communications, requiring a mix of strategic thinking, execution and management skills to drive incremental revenue.

The Routes Marketing Manager must be passionate about retail and digital marketing, possess excellent analytical skills, be innovative and creative, and able to maintain a relationship of trust with peers, partners, internal customers, and external communication agencies.

**Description and responsibilities**
Develop, manage and lead execution for the visiting friends and relatives (VFR) segment and other specialty segments including but not limited to multi-cultural communities in Canada, immigration segments, students studying abroad programs.
Propose marketing strategies and solutions including tactical mix, channel mix and messaging strategy working in collaboration with Revenue Management, Aeroplan Loyalty Management, Revenue Management and Sales departments to identify and proactively solve upcoming route issues.
- Coordinate, execute and support in the management of relevant tourism/business partnership marketing campaign allowing Air Canada to have stronger visibility and reach in specific markets
- Working closely with the Marketing Analytics teams, monitor, analyze and report back on campaign results, demonstrating campaign ROI, deriving actionable insights for use in future campaigns and continually improve the effectiveness of marketing communication campaigns
Ensure brand identity and guidelines are respected, and defend strategies and media choices
- Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications
- Regularly prepare presentations and actively participate in meetings with airline leadership to facilitate strategic decisions.
- Manage external service providers and agencies, including multi-cultural speciality agencies, overseeing the marketing budget for respective portfolio including issuing of PO's, purchase commitment authorizations, invoicing, billing and reconciliation
Develop strong, cross-functional, cooperative working relationships with other branches impacted by route support marketing initiatives (AC Studio, Analytics Marketing Ops, Web Team, CRM Planning, ACMD, Revenue Management, Sales Communications, Network Planning, AC Sales, Corporate Communications), etc.
- Think strategically to contribute to new ideas and best practices based on key industry trends and assist the conversion process with an analytical, insights driven approach to solutions, contributing to the achievement of corporate annual objectives and targets with integrity
- Prioritize projects and campaigns in keeping with corporate and brand objectives
- Actively participate in the annual marketing-communications planning process
- Actively monitor market trends and competitor activities
- Provide support to Director, Routes Marketing as assigned

**Qualifications**
- University degree in Business, Marketing option or equivalent
- 3 years of relevant experience
- Bilingual - Proficient in grammar, spelling and punctuation in English and French
- Practical knowledge of digital mediums including internet and social media channels
- Agency experience - an asset
- Retail marketing experience - a considerable asset
- Relevant experience working in a multicultural agency or multicultural marketing is considered an asset
- Excellent strategic and analytical skills
- Highly motivated to succeed with energy and enthusiasm
- Highly organized self-starter with the ability to produce quality work in an ever-changing business and a strong desire to use your initiative and take accountability for your work.
- Strong communication, presentation and networking skills and experience in working with people at all levels.
- Excellent interpersonal skills, good listener, and ample communication skills
- Comfortable working independently and within a team environment assisting colleagues whenever possible
- Ability to manage and prioritize multiple p